June 27, 2017 Christopher Hohenstein
The brand we have all come to know as 1x2gaming over the years, has announced an official rebrand to the name, 1×2 NETWORK, a move influenced by the recent launch of its slot-focused internal division, Iron Dog Studio. The new division is to be displayed at the Amsterdam iGaming Supershow in July, via IGNITE.
Commercial director for the brand, Kevin Reid commented, “1X2 has grown so far from the small niche we targeted back in 2002. We now offer such a broad range of content and services, that we felt it was time to identify our growing expertise and what we offer, all of which utilise the infrastructure behind 15 years of game development and integrations.”
The company’s Panorama Platform features content from both 1x2gaming and Iron Dog Studio, in addition to products from outside partners.
Reid added, “1X2 NETWORK will now encom all of our sub brands, divisions and partners. 1X2gaming will continue with our ever popular data driven virtual sports, soft games and casino offering, while we have a new independent creative team built under the Iron Dog Studio brand, which will focus on high production casino/slots content. “
It has also been announced that Iron Dog Studio will soon be releasing its first set of titles, which will include: Cherry Blast™, Cosmic Crystals™, Gifts of Ostara, Neon Jungle, Paint, and Treasure of Horus. Aside from the reel games, the division has already gone live with a variant of 3D European Roulette, with all content being HTML5 and available across the 1×2 NETWORK, as well as throughout the UK and Italy.
“Iron Dog Studio is producing content of the highest quality that will certainly get attention in the industry. The brand also has a leg up on much of the competition due to our wide distribution from the 1X2gaming operation, where we currently have 40 integrations including the biggest platforms in the industry. Having multiple brands will also allow our customers a range of content with varying different styles and niche targets. With the distribution that the 1X2 NETWORK has established, it allows for a great range of content to be deployed over the coming months from ourselves and our partners,” concluded Reid.
Source:
“Welcome to the 1X2 NETWORK”, calvinayre.com, June 22, 2017.