1xBet Signs Global Partnership Agreement With Spanish Champions FC Barcelona

FC Barcelona, one of Europe’s most successful soccer teams and defending champions of Spain’s La Liga has signed a brand-new five-year sponsorship agreement with 1xBet, leading iGaming and technology company.

This business deal commences a long-standing global partnership between two parties, due to expire on June 30th 2024 as the agreement came into effect at the start of this month,

Fit For Champions

FC Barcelona is in the midst of their long-term global expansion as one of the most recognizable sports brands at the present moment…

…and this deal with a popular online betting firm represents the latest stage of this strategy. Their aim, as club’s press release states, is to “align themselves with the best possible partners in different categories.”

FC Barcelona board member and head of commercial operations, Josep Pont, remarks:

“We are convinced that this deal with 1xBet will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world.”

Rights to Player Endorsement

According to the minutiae of this brand-new contract…

…1xBet and FC Barcelona will be working together on a wide number of activations from a wide range of assets, and that includes access to certain number of club’s professional players in order to create marketing campaigns.

Spokesman of 1xBet, Alex Sommers, said:

“We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans.

We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘more than a club’ and we hope that over the next 5 years, the fans will come to realise that 1xBet is more than a bookmaker.”

Fans of Soccer

1xBet already has deals live with English Premier League side Tottenham Hotspur and Italian Serie A. This company, which has offices in Europe, Asia and Latin America…

…has recently been slapped with a hefty 400,000EUR fine by Dutch gambling authorities, Kansspelautoriteit. They have been punished for unauthorized targeting of consumer in Netherlands through websites 1xbet.com and xbet-1.com that were accessible from this country, despite the fact that none of them hold licenses for operating.

A Pragmatic Deal

In late May, live dealer titles to this online casino

CCO of Pragmatic, Melissa Sumerfield, has said she is proud to be 1xBet’s gaming partner and that the brand will offer its games via a truly exclusive environment that encomes preferred dealing styles.

“This is an important milestone for Pragmatic Play Limited and underlining our live casino offering’s ability to stand out in a crowded marketplace. Our dedicated studio solution provide operators with unparalleled opportunities for improving acquisition and retention while boosting their autonomy with the ability to host live promotions and set their own tournaments. We are delighted the product’s potential has been recognized by an operator as highly regarded as 1XBet.com,” said Summerfield.

Source:

“FC Barcelona welcomes 1xBet as new global partner”, casinobeats.com, July 4, 2019.