4ThePlayer.com Chooses Yggdrasil’s GATI technology to boost growth

Yggdrasil and 4ThePlayer.com have entered into an agreement. The operator has selected the supplier’s revolutionary GATI technology that will be used to rapidly scale global distribution and to boost revenue opportunities.

The developer’s standardization technology, GATI is game-changing and it enables studios and developers to rapidly, and in a secure way, build and distribute content across the brand’s global distribution network.

All of its partners that are using GATI can cross-sell their games to any global Yggdrasil franchisee and use the solution to share their respective games roaps. This opens up a lot of opportunities for collaboration between the supplier’s partners.

The GATI technology is regulated, preconfigured and it uses standardized content development toolkits that are up to the regulations, to develop and distribute games anywhere in the world.

From the Press

Representatives from Yggdrasil, which recently debuted Neon Rush, say that GATI technology gives their partners a new and unique way to build content for global distribution and that they are looking forward to continuing their collaboration with 4ThePlayer.com

Stuart McCarthy, Head of Partner Strategy and Sourcing for the developer, said: “The GATI technology gives our partners a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks.

“GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed.”

Officials from the operator, which recently teamed up with Scientific Games, say that this partnership with Yggdrasil will give them a huge autonomy and decrease their time to market and boost their commercialization.

Chris Ash, Founder and Business Development Director of 4ThePlayer.com, said: “Being part of YG Masters and using Yggdrasil’s unique and standardised GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialisation of our innovative games roap.”

“Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximise our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touchpoints over time.”

More About the Developer

Yggdrasil was founded in 2013 and during its years in the iGaming industry became one of the leading providers of superior online gaming solutions for iGaming operators. It operates within the regulated remote gambling industry and is fully committed to fulfilling the licensing requirements of the licensing jurisdictions. The company holds licenses from the United Kingdom Gambling Commission, Malta Gaming Authority and the Romanian regulator (ONJN). They received the first license back in 2013 and in 2015 the company reached a milestone by releasing its in-game promotional tool Boost™.

The success of the company was recognized many times. It managed to win Innovation in RNG Casino Supplier Award at the EGR Awards in 2019 and 2018, Innovator of the Year award at the International Gaming Awards in 2018 and again in 2019.

Source:

“4ThePlayer.com selects Yggdrasil’s GATI technology to accelerate global scale”, yggdrasilgaming.com, May 5, 2020.