Kinder Boosts Compliance Efforts Through GiG Partnership

Kindred Group, an online gambling operator which actually consists of 11 world-known brands, has just signed a brand-new business deal with Gaming Innovation Group, also known as GiG.

The Malta-based igaming operator holds ownership over Unibet, Maria Casino, 32Red, and iGame among others and offers products like online casino, online poker, online bingo, and sports betting.

And now, they will forces with GiG…

…a famous online gambling company from Florida, which offers B2C casino, sports betting and poker services through their online gaming website.

Details on this Deal

This deal is actually a part of Kindred’s business plan to make their compliance processes more strong and effective.

Its plan is to deploy GiG’s marketing compliance technology and, by doing so, to track the activity of s and content for all of its brands.

GiG Comply technology has the ability to scan up to 30,000 web pages each and every day…

…while producing at the same time a daily list of all of the locations where a certain brand is mentioned.

A Word from the Officials

“I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our activity is compliant and sustainable,” Kindred’s head of s, Ryan Henderson, said.

COO of Gaming Innovation Group also commented on the new partnership deal:

“Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment,“ Richard Brown, chief operations officer at GiG, also commented.

“Our leading marketing and compliance technology will allow the Kindred s team to monitor and control mentions, alongside their existing processes,” he added.

Great Revenue Results

This new business move comes right after Kindred reported a 20.8% rise in revenue for 2018. The total amount of revenue came up to £907.6 million in the 12 months during the last year…

…while sports betting contributed to it with a total of a £435.6 million, which is a 25.7% rise.

GiG also published an official revenue report that unveiled a 26% annual revenue rise for 2018. The total operating revenue for the 12-month period in 2018 was €151.4 million – a significant advancement from 2017’s €120.4 million.

“In Q4, we matched our previous all-time-high in revenues and for the full year 2018, we grew revenues and EBITDA with nearly 30% over 2017,” CEO of GiG, Robin Reed commented back in February.

“We have started our expansion into regulated markets with big brand partners, and we have launched our online and retail sports betting platform in the US,” he concluded.

Source:

“Kindred bolsters compliance efforts with GiG partnership“, igamingbusiness.com, April 5, 2019.