Oct4
PlayUp to Pay $7.5k Fine for Illegally Targeting Self-Excluded Former Member
May 7, 2019 Aleksandra Zolotic
The community has become more than aware of the increasing importance of putting more focus on gambling-related issues. Despite the established laws which clearly define acceptable behavior and what is strictly forbidden…
…some brands “play with fire” so to say, and breach the rules. What comes as a logical consequence is a penalty, such as the one PlayUp had to pay. The operator was slapped with a $7.5k fine for not following the law regarding self-exclusion.
Questionable E-Mails
The brand was punished for breaching the New South Wales gaming rules for illegally targeting a former consumer who decided to self-exclude. The supplier emailed a member with certain promotional offers despite the fact that…
…the individual opted out of being ed by the company in the future. Just to point out, the member closed the two years ago. Such unlawful behavior by the supplier resulted in a complaint to the state regulator Liquor & Gaming NSW.
ing a Vulnerable Person
The Australian operator had to pay $3,000 alongside its $7,500 fine because the recipient of the message belongs to the category of vulnerable customers. As Liquor & Gaming NSW director of compliance operations, Sean Goodchild, pointed out:
“If someone chooses to exclude themselves from the services of a betting operator, sending them any promotional material as an inducement is clearly unacceptable.”
This establishment is not the only one failing to act according to the New South Wales law, as PointsBet, Sportschamps and Sportsbet also had similar issues in recent months.
Wider Perspective of Self-Exclusion
Australia is not the only state punishing casinos which fail to respect self-exclusion. NJ regulators penalized GVC and Borgata for allowing a self-opted member to place wagers. Among the loudest defenders of sensitive groups of consumers is definitely Sweden, which also punished Aspire Global and several other operators for violating the laws regarding the same rule. As a matter of fact…
… this state has its own Malta also announced the plans to launch the system with the same purpose.
More Projects on a Global Level
The importance of safety is definitely what the industry wants to focus on, which is why they approach the problem from various aspects. Changing for the Bettor,” which aims to deal with various fields and minimize potential issues.
Source:
“PlayUp hit with $7.5k fine for NSW gaming law breach”, igamingbusiness.com, May 3, 2019.
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I hope they learned a lesson! This should serve as a good example that one must follow the rules, particularly in a sensitive industry like this one.