Caesars Entertainment Brings Sports News Closer Thanks to ESPN Partnership

Motivated by the initiative to bring sports wagering news and entertainment content to followers around the globe, Caesars Entertainment and ESPN have teamed up. The colossus brand from the iGaming industry and popular sports television network are…

…both highly appreciated names from their fields. Under the of the agreement, Caesars will serve as ESPN’s official odds data supplier across TV and digital. In return, the corporation will receive associated attribution, advertising, and sponsorship benefits.

Fans Coming to ESPN

The deal with Caesars comes shortly after Fox Sports, a subsidiary of US TV broadcaster Fox Corporation, tied the knot with The Stars Group to launch a new sports wagering service in the country. As part of the alignment, Fox Sports will acquire a 4.99% stake in the PokerStars operator…

… paying $236m (£182.8m/€210.5m). The purpose of the deal is to position Fox Bet as a national sports media and betting portal in the US. These two separate products are scheduled for the fall. Commenting on the teaming up with Caesars, Mike Morrison, vice president of business development at ESPN, pointed out as follows:

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before. We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”

Caesars is Honored

As far as the arrangement goes, the opening of a new ESPN-branded studio at the Caesars-owned LINQ Hotel & Casino in Las Vegas, Nevada is also among the plans. The project will go live in 2020. This facility will serve as a hub for odds-related content and contribute to various ESPN linear, digital and social shows. Moreover, it will include the website…

…as well as an app for mobile. The package also encomes producing segments for ESPN’s new ‘Daily Wager’ betting show. As far as Chris Holdren, Caesar’s executive vice president and CMO said:

“Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”

Corporation’s Efforts to Upgrading Sports

This alignment is not the only one that sees the immense brand involved in the development of technology needed for casino gambling and sports wagering markets. They also ed forces with the University of Nevada, Las Vegas (UNLV) with the same purpose. The new establishment with an intriguing name…

… Black Fire Innovation should start working before the end of 2019. The facility will have 43,000 square foot, and it will feature elements of a casino floor and sportsbook, as well as an esports arena and VR facilities.

Source:

“Caesars partners ESPN on sports betting content initiative”, igamingbusiness.com, May 14, 2019.