Enteractive and Bettor Capital Forge Alliance for North American iGaming Growth

Enteractive, one of the best experts in player conversion and reactivation services for online sportsbooks and casinos, has formed a strategic partnership with Bettor Capital, an investment firm specializing in backing top-tier technology providers in the real-money gambling sector. This collaboration is set to propel Enteractive’s growth trajectory, particularly in the flourishing North American market.

Unleashing Potential with Bettor Capital

Bettor Capital’s expertise and strategic insights in fostering growth within the global online gambling industry make it an ideal partner for Enteractive. With a focus on ing best-in-class technology suppliers, Bettor Capital’s investment in Enteractive paves the way for enhanced opportunities and accelerated business development initiatives, particularly in key markets like the United States and Canada.

The partnership between Enteractive and Bettor Capital represents more than just a financial investment; it signifies a shared vision for expansion and innovation within the iGaming landscape. This collaboration is designed to be a limited/non-controlling investment, aligning perfectly with Enteractive’s overarching global strategy for growth and market leadership.

Enteractive’s journey as a global leader in player conversion and reactivation services began in 2008. Through its proprietary technology platform, the (Re)Activation Cloud, Enteractive offers personalized engagement with online players, driving retention and reactivation for its operator clients worldwide. The company’s success story includes establishing a strong foothold in the North American market since establishing its first U.S. office in 2022, collaborating with major players such as Rush Street Interactive, Penn Entertainment, Playstar, and Resorts Digital Gaming.

Empowering Operators in North America

Enteractive’s entry into the North American market has been met with enthusiasm from operators seeking innovative solutions to enhance player engagement and loyalty. The partnership with Bettor Capital amplifies Enteractive’s capabilities, allowing the company to deliver even more value to its operator partners in North America. This includes leveraging advanced technology, data-driven strategies, and personalized interactions to drive player retention and reactivation at scale.

Enteractive’s loyalty to excellence and service innovation remains unwavering. The (Re)Activation Cloud platform stands as proof of Enteractive’s dedication to providing industry-leading solutions that meet the evolving needs of the online gambling sector. The company’s focus on delivering measurable results and fostering long-term partnerships with its operator clients underscores its position as a trusted industry leader.

The alliance between Enteractive and Bettor Capital represents a significant move in Enteractive’s journey toward market expansion and leadership. With a strategic investor like Bettor Capital on board, Enteractive is well-equipped to navigate the complexities of the iGaming industry, drive sustainable growth, and deliver unparalleled value to its clients in North America and beyond.

Enteractive’s CEO Mikael Hansson: “We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American brands. We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors”.

Dave VanEgmond, Managing Partner at Bettor Capital: “We are excited to partner with Mikael and the Enteractive team to expand their global business. As online gambling markets, such as the U.S., mature, operators are increasingly focused on player retention and reactivation alongside new customer acquisition. Enteractive’s proprietary software powers real one-to-one conversations with players that delivers demonstrable and meaningful ROI for operators as they re-engage customers that may be considered to have churned; with a responsible gambling approach baked into this model, this is a clear win-win for the industry. As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.”

Source:

”Enteractive Strengthens Growth in North America with Bettor Capital Investment”, gamingamericas.com, May 07, 2024.