Gannett Partners with BetMGM to Broaden Sports Betting Access

Gannett Co., Inc. has forged a long-term partnership with BetMGM, a prominent player in the sports betting and iGaming sector. This collaboration makes BetMGM the official online sportsbook and casino partner for the USA TODAY Sports platform, offering betting odds and insights to a vast audience. The partnership spans over 200 local U.S. markets and incorporates more than 300 digital media brands, solidifying BetMGM’s position as a go-to source for sports betting information across the USA TODAY Network.

The agreement will see BetMGM’s betting data—such as moneylines, spreads, and over/under odds—featured in USA TODAY’s articles and publications. Additionally, readers will have access to the “Bet Now” feature, allowing them to place bets directly through various USA TODAY Network pages.

Michael Reed, Chairman and CEO of Gannett, emphasized the significance of this new alliance: “We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.”

Broadening BetMGM’s Reach Across the USA TODAY Network

This multi-year collaboration will allow BetMGM to engage sports fans more directly by integrating its betting data within USA TODAY’s wide-reaching content. Through a combination of local and national platforms, BetMGM will provide up-to-date betting information for readers and sports enthusiasts, significantly expanding its audience reach. As part of the partnership, BetMGM will also be prominently displayed across all website footers on USA TODAY Network publications, giving s quick access to its sportsbook and casino services.

BetMGM CEO Adam Greenblatt sees tremendous value in this venture: “BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”

A Focus on Responsible Gaming

While the collaboration focuses on audience expansion and engagement, BetMGM remains The GameSense initiative is just one of the tools BetMGM offers to create a safer and more enjoyable gaming environment.

As BetMGM continues to expand into new regulated markets and offer innovative gaming features, the company has made responsible gaming a priority, ensuring a balanced and secure betting experience for its s.

Visit BetMGM.com for and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable . Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800-GAMBLER (NJ, PA & WV).

Source:

“Gannett and BetMGM enter strategic sports betting partnership“, investing.com, September 16, 2024