Peter & Sons Partners with Light & Wonder for Global Expansion, Including the U.S.

Peter & Sons, a prominent game development studio celebrated for its creative and visually captivating casino games, has unveiled a significant new partnership with Light & Wonder, a well-known iGaming supplier that provides a powerful and diverse game aggregation platform. This deal represents a major step forward for both companies, aiming to boost Peter & Sons’ reach across the international iGaming landscape.

Already licensed in key markets such as the UK, Ontario (Canada), Denmark, Italy, Buenos Aires (Argentina), Spain, and Malta, Peter & Sons is preparing to expand into regulated U.S. states in the near future. The partnership with Light & Wonder will enable the studio to utilize an extensive network of operators, enhancing its global presence in the competitive iGaming market.

Leveraging Light & Wonder’s Game Aggregation Expertise

By partnering with Light & Wonder, Peter & Sons will be able to leverage the supplier’s cutting-edge aggregation technology to deliver its unique gaming portfolio to a much larger and more diverse audience. Players in regulated markets worldwide will soon have access to Peter & Sons’ renowned collection of visually striking and innovative games.

Maor Nutkevitch, CEO of Peter & Sons, expressed his excitement over the collaboration, stating: “We are excited to work with Light & Wonder, a leader in the iGaming aggregation space. This collaboration allows us to expand the distribution of our games, enabling us to showcase our innovative portfolio to a broader audience and provide players with an unparalleled gaming experience. We look forward to a successful collaboration that will drive growth and success for both companies.”

Light & Wonder, a trusted name in the iGaming industry, boasts a platform known for aggregating a wide range of high-quality games from various providers. This partnership is expected to provide significant benefits for both Peter & Sons and Light & Wonder, offering an exciting opportunity to introduce innovative and creative gaming experiences to a broader market.

Expanding Reach in Regulated Markets

Peter & Sons’ deal with Light & Wonder marks a pivotal moment in the studio’s journey to reach new audiences, particularly as the U.S. market continues to regulate online gaming. With this collaboration, Peter & Sons can tap into Light & Wonder’s global infrastructure, helping them to bring their games to a wider audience, including players in North America and other regulated markets. This expansion will allow the company to further establish itself as a key player in the rapidly evolving iGaming sector.

Steve Mayes, Senior Director of Partnerships at Light & Wonder, highlighted the significance of this new collaboration: “We are thrilled to welcome Peter & Sons to our aggregation platform. Their games are truly exciting, offering unique themes and gameplay that stand out in the market. Their commitment to quality and creativity aligns perfectly with our mission to provide the best gaming content to our clients. We believe this partnership will bring significant value to our network of operators and their players.”

This strategic partnership is expected to bring mutual benefits, helping Peter & Sons increase its visibility while enhancing Light & Wonder’s portfolio of high-quality games. The deal also comes at a time of significant growth in the global iGaming industry, further positioning both companies for continued success and expansion.

Source:

“Peter and Sons Announces Strategic Agreement with Light & Wonder”, press release, October 3, 2024.