Stakelogic Teams Up with Light & Wonder for US iGaming Expansion

Stakelogic, a renowned provider of slot and live casino content, has partnered with industry aggregator Light & Wonder to enhance its presence in regulated markets, particularly in Europe and the United States. The collaboration promises to significantly broaden Stakelogic’s reach through Light & Wonder’s comprehensive content marketplace, which already hosts over 4,500 games.

A Strategic Alliance for Market Growth

Under the agreement, Stakelogic’s innovative slot titles and live casino offerings will be integrated into Light & Wonder’s multichannel distribution network. This move ensures access to a vast operator network spanning web, mobile apps, betting shops, and licensed terminals across key markets. Notably, the integration includes Stakelogic’s latest releases, such as Dragon’s Dawn, Manimals, and Tiki Tiki Hold ‘N’ Win, alongside its celebrated collection of classic slots that combine vintage themes with cutting-edge gameplay.

Stakelogic’s live casino portfolio, which features popular games like Speed Baccarat and the innovative Super Wheel side-bet, will also the platform. These offerings aim to provide players with seamless transitions from slot gameplay to live casino experiences, enhancing engagement and entertainment value.

Enhancing US Market Accessibility

One of the partnership’s primary objectives is to strengthen Stakelogic’s foothold in the US market. By leveraging Light & Wonder’s established operator relationships, Stakelogic can effectively target and penetrate this crucial market. According to Neil Tanti, Head of Sales at Stakelogic, the collaboration offers “unparalleled access” to strategic markets and marks a significant milestone for the company’s growth.

Light & Wonder’s Business Development Manager, James Bustin, emphasized the platform’s commitment to curating the most exciting and innovative games for its clients. He noted, “Stakelogic is firmly established as one of the hottest content providers in the world, and we are proud to add them to our ever-growing content marketplace.”

A Broader Context of Expansion

This agreement follows Stakelogic’s acquisition by Sega Sammy Holdings earlier this year, a move aimed at bolstering the Japanese conglomerate’s presence in the global iGaming sector. Stakelogic has also been proactive in forming partnerships with other operators, such as its collaboration with Hardrockcasino.nl to deliver branded live casino experiences.

With Light & Wonder’s platform boasting a seamless integration process and extensive market reach, this partnership positions both companies to capitalize on emerging opportunities in the dynamic iGaming industry. Players in the US and Europe can anticipate access to Stakelogic’s diverse and engaging gaming portfolio, promising a new standard of entertainment.

Source:

Stakelogic Seals the Deal with Light & Wonder Integration, stakelogic.com, November 28, 2024.