Playtika Partners with IGT to Bring Iconic Slots to Social Casinos

Playtika Holding Corp., a prominent leader in mobile gaming and interactive entertainment, has announced a significant partnership with International Game Technology artnership-with-svenska-spel/ (IGT). This collaboration aims to integrate IGT’s renowned slot titles into Playtika’s social casino platforms, bringing new levels of engagement to millions of players worldwide.

Cleopatra II Debuts in Slotomania

A cornerstone of this partnership is the introduction of IGT’s legendary slots to Playtika’s flagship social casino games: Slotomania, Caesars Slots, and House of Fun. Leading this rollout is the highly popular Cleopatra II, set to debut in Slotomania on December 26, 2024. This launch will coincide with a comprehensive multi-platform marketing campaign to maximize player excitement.

Additional IGT slot games are slated for release across Playtika’s platforms over the coming months, further enriching the diverse content library. The free-to-play format of these games ensures accessibility, offering s an engaging Las Vegas-style gaming experience.

Playtika Executive General Manager of Slots Central and Slotomania, Amnon Calev, expressed enthusiasm about the partnership:“We are constantly looking for ways to engage new players and are thrilled to announce our strategic content partnership with IGT. As leaders in the social casino industry, it was only natural for us to collaborate with the creators of some of the most iconic games in the gaming industry and bring the best content into our social casino game.”

This agreement aligns with Playtika’s broader strategy of enhancing its offerings to appeal to a global audience. In September, the company made headlines with a $700 million deal to acquire SuperPlay, a leading developer of popular mobile games like Domino Dreams and Dice Dreams. This acquisition reflects Playtika’s commitment to innovation and expansion.

Nick Khin, President of Global Gaming at IGT, highlighted the benefits of this collaboration for both companies: “By partnering with Playtika, IGT can extend the reach of its player-favourite games portfolio and offer popular games such as Cleopatra II in a free-to-play format via Playtika’s iconic social casino games. This collaboration creates new opportunities for a global audience of players to immerse themselves in the thrill of IGT slots in a virtual, social setting.”

Future Opportunities in Social Casino Gaming

The integration of IGT’s iconic slot titles within Playtika’s platforms not only broadens the digital footprint for both companies but also introduces a fresh gaming experience to s. The collaboration underscores Playtika’s dedication to offering cutting-edge entertainment while reaffirming IGT’s position as a leading content provider in the gaming industry.

Through this partnership, Playtika’s free-to-play games available on Apple’s App Store and Google Play will continue to captivate players without offering real-money rewards. With Cleopatra II leading the charge, players can anticipate more exciting slots to roll out, ed by engaging marketing campaigns.

As the partnership unfolds, the companies’ shared commitment to innovation and customer satisfaction is expected to redefine the standards of social casino gaming.

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Source:

”IGT to provide slot titles to Playtika’s social casino games”, gamblinginsider.com, December 20, 2024.