Bragg Gaming Secures Strategic Equity Stake in RapidPlay Studio

Bragg Gaming Group, a top B2B iGaming content and technology supplier, announced a significant move today with the acquisition of a strategic equity position in RAPIDPLAY LTD (“RapidPlay”). The agreement also establishes an exclusive content distribution deal with the Brazilian game developer, which specializes in high-performing, locally tailored online casino games for Brazil and the wider Latin American market.

Expanding Bragg’s Reach in Brazil Through RapidPlay

RapidPlay, founded by seasoned iGaming professionals with extensive ties to the region, has quickly earned recognition for delivering , culturally relevant gaming content. Its focus on the preferences of Brazilian and Latin American players positions them as a valuable partner for Bragg’s ongoing regional expansion.

Through this agreement, Bragg secures both an ownership interest in RapidPlay and a commercial distribution partnership. Under standard market conditions, Bragg will now be able to incorporate RapidPlay’s full catato its growing network of licensed operators in Brazil.

One key element attracting Bragg to RapidPlay is the studio’s cost-effective development model, which enables the production of high-quality, localized content at scale. This approach s rapid growth and strong margins, an essential advantage in emerging iGaming markets like Brazil and the broader LatAm region.

Additionally, the deal grants Bragg the option to purchase a controlling stake in RapidPlay in the future, pending favorable strategic developments.

RapidPlay Titles to Be Powered by Bragg’s Fuze™ Technology

All games created through the collaboration will be enhanced by Bragg’s proprietary Fuze™ technology. Fuze™ offers features such as real-time gamification, player retention tools, and promotional mechanics. These capabilities are designed to enrich the player experience and boost operator performance, aligning with Bragg’s broader strategy of innovation-led market growth.

This partnership builds on Bragg’s momentum in Brazil, where the Company commenced operations on January 1, 2025. Since launching, Bragg has partnered with more than one-third of Brazil’s licensed iGaming operators, demonstrating rapid traction in the newly regulated market.

for Bragg’s regional operations is coordinated from its São Paulo office, headed by LatAm Regional Director Sara Mosallaee and Senior Manager Amanda Alexandrini. The team provides localized services and expertise to operators throughout the region, reinforcing Bragg’s commitment to the Latin American market.

Brazil’s Growing Market Offers Major Opportunities

Brazil’s recently regulated online casino sector is projected to reach USD 1.5 billion in revenue by 2025, expanding further to USD 3.7 billion by 2029. Bragg anticipates that Brazil could for as much as 10% of its total revenue this year, highlighting the country’s importance to its global growth plans.

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, stated: “This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition. The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”

Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay, added: “RapidPlay was founded to create genuinely Brazilian gaming experiences. ing forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”

Source:

‘’Bragg Gaming Partners with and Invests in Brazilian Specialist Online Casino Studio RapidPlay’’, bragg.group, April 10, 2025.