Fractured Payments Threaten iGaming and Auto Finance Margins

PayNearMe, failures at the transaction level are a quiet but potent threat to revenue, often costing operators far more than they realize.

“Think about where costs are coming from. It’s not the transaction when it goes through — it’s when it doesn’t. Every failed deposit is a lost bet, a frustrated player, and revenue left on the table,” said Anne Hay, Chief Marketing Officer at PayNearMe.

For gaming platforms that live and die by player engagement, these failures can be devastating. Operators that fail to resolve transaction friction risk driving players to competitors — a loss that often proves permanent.

Why Better Payments Are Crucial for Player Loyalty

While some platforms have taken steps toward resilience by adding multiple payment processors, PayNearMe argues that patchwork solutions aren’t enough. The broader problem lies in the complexity of the payment infrastructure itself — including inadequate fraud safeguards, sluggish reconciliation processes, and inconsistent experiences.

“Friction in payments is especially damaging in this industry,” Hay explained. “Players expect instant deposits. If they encounter any issues, they’re likely to go to another platform — and they rarely come back.”

PayNearMe’s response is an end-to-end platform built to unify and simplify payment operations.

AI’s Emerging Role in Smarter Transactions

As part of its evolution, PayNearMe is placing strategic bets on artificial intelligence. The company is actively experimenting with large language models to help identify fraud patterns, analyze player behavior, and automate previously manual tasks.

“AI is still in the early stages,” Hay acknowledged. “But if you’re not at least experimenting with it, you are already behind. The opportunity to use AI to improve the player experience, reduce fraud, and enhance operational efficiency is real.”

Rather than treating payment as a utility, PayNearMe sees it as a strategic opportunity. By focusing on the full transaction experience — not just the payment itself — operators can build stickier platforms and maximize long-term profitability.

Extending Payment Innovations to Auto Finance

The same principles driving PayNearMe’s progress in iGaming are being applied to the auto finance industry. Through a deeper integration with Time, a leader in vehicle asset tracking, the company is transforming how customers make payments — especially in moments of urgency.

Now, when a borrower misses a payment and vehicle access is limited, Time can trigger real-time text messages with payment links. This gives consumers a faster path to resolution while easing the workload for lenders.

“We are excited to expand our partnership and integrated services with PayNearMe… This enhanced integration with PayNearMe technology will provide even greater payment options for our customers and consumers alike,” said Chris Macheca, President and COO of Time.

Bruce Gaskill, Senior Director of Integration Partnerships at PayNearMe, added: “Together, we’re setting a new standard for efficiency and convenience in the auto finance industry.”

Source:

“PayNearMe targets payment friction to boost igaming margins”, completeigaming.com, May 22, 2025