Microgaming Signs Major Software Agreement with GVC Holdings

Microgaming, one of the leading companies in the iGaming industry, has signed a major casino software agreement with gaming and sports betting group, GVC Holdings.

The deal signed between the two companies will see a variety of the leading developer’s content go live together with a selection of GVC’s online gaming brands during 2020, including Coral, Gala Bingo, Gala casino, Ladbrokes and Betdaq.

This agreement comes after a deal that both companies signed in 2017, which saw Microgaming’s content made available on its partner’s bwin, partycasino and partypoker gaming sites in regulated markets in Spain, Italy, Belgium and the United Kingdom.

Continuous Growth

Obdulio Bacarese, director of commercial management at GVC, commented: “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming. Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”

The of the deal also state that GVC will be able to further improve its existing casino offering and provide its players with Microgaming’s portfolio of exclusive content, including games such as Immortal Romance, Thunderstruck II, Jurassic World and Lara Croft Temples and Tombs.

Officials from Microgaming, which recently entered the Portuguese market, say that their partner has a portfolio that includes leading brands and that they are a key partner for them and that they are looking forward to working with them as they both strive towards providing the market with the best possible experiences.

Andrew Clucas, chief operating officer at Microgaming, noted: “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”

More About GVC

GVC Holdings PLC is a gambling and online gambling operator that operates in both B2C and B2B markets. It is one of the world’s largest sports-betting and gaming groups and it is licensed in over 20 jurisdictions and has a current workforce of more than 25,000 experts in 20 offices across five continents.

The company is a member of FTSE 250. It offers a highly scalable and robust platform, proprietary sportsbook, casino, poker and bingo software. The Group owns a wide portfolio of well-established brands. Their sports brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

As far as games brands go, the Group owns CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group holds ownerships for proprietary technology across all of its core product verticals and aside from their B2C operations they provide services to third-party customers on a B2B basis.

Source:

“Microgaming agrees new content supply deal with GVC Holdings PLC”, microgaming.co.uk, January 30, 2020.