ORYX Gaming Introduces New Player Engagement Platform

ORYX Gaming, a part of the Bragg Gaming Company, has introduced its new Player Engagement Platform that will boost its gamification.

The Platform combined a number of functionalities that work together to increase player engagement and customer lifetime value. It also includes a set of targeted promotions, such as additional spins, bonuses, jackpots, leaderboards and tournaments.

It incorporates a multi-channel communication platform, ing the traditional campaign channels such as SMS, email and social media. Furthermore, it features a real-time campaign management system, taking the platform to the next level as it allows operators to engage players onsite in real-time.

Maximum Player Engagement

Thanks to the real-time campaign system, operators will be able to automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, which will ensure maximum player engagement and experience.

The recently launched ORYX Data Analytics Platform is used to power the platform. Real-time data is collected in the Data Analytics platform and it is being processed to the ORYX iGaming Platform, the ORYX Hub and the ORYX Sportsbook, as well as external sources such as third-party player management systems.

The ORYX Player Engagement Platform is not platform-dependent and can be integrated into third-party Player Engagement Systems or as an extension to the ORYX iGaming Platform.

Representatives from ORYX, which recently entered a partnership with SkillOnNet, say that it is important how the data is being used and that the platform puts data in the right form and makes it easy to use, enabling targeting and personalized marketing.

Matevz Mazij, CEO of ORYX, said: “Knowing the player is not enough anymore. It also matters how the data is used.”

“The ORYX Player Engagement Platform puts data in the right form and makes it easy to use. It enables targeted and personalised marketing, adds a social note to the games and generally improves the player experience off-site and onsite.”

More about ORYX

The supplier offers a complete suite of iGaming products, including casino, sportsbook, lottery and more. Their range of gaming content exceeds 8,000 titles from over 80 renowned game providers. As far as their sportsbook goes, they offer fully managed sportsbook with live and pre-match betting offers. They are a leading provider of Omni-channel turnkey solutions and aggregated content. They employ a team of 200 experts, with decades of experience in programming, game design, engineering, sales, and marketing. They have offices in Slovenia, Malta, the United States, and the United Kingdom.

Source:

“ORYX Gaming steps up gamification with new Player Engagement Platform”, George Miller, europeangaming.eu, February 11, 2020.