Gaming Innovation Group and Betgenius Sign Deal for Global Sportsbook Platform

Gaming Innovation Group (GiG), one of the leading companies in the industry, has signed a major partnership with Betgenius. The partnership sees the creation of a fully integrated sportsbook and platform solution for operators in regulated markets around the globe.

This partnership combines GiG’s platform technology with its new partner’s end-to-end live data, trading and risk management services to create a complete sportsbook. The platform will include official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

Betgenius will be in charge of all day-to-day sportsbook management operations, including fully customizable pricing for pre-match and in-play sports, while its partner will provide a compliant and fast-to-market platform, technical architecture and front-end development.

An Important Move

Representatives from Betgenius, which recently signed a deal with Kiron Interactive, say that this partnership is very important since it creates a complete sportsbook platform solution and that they are excited about working with GiG.

Jack Davison, Chief Commercial Officer at Genius Sports Group, the parent company of Betgenius says: “The Betgenius-GiG partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”

Officials from GiG, which also recently teamed up with Casumo, say that Betgenius is a market leader in sports data and that they are delighted about being in business with the company.

Richard Brown, CEO of GiG added: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution. Combined we will offer a highly competitive offering to the market, already proven by the g of a Heads of with a major operator. The partnership will also further improve operational efficiency within our Sports segment.”

More about GiG

The brand, which was recently granted an NJ casino license, is a technology company operating in the iGaming industry. It offers cutting-edge Cloud-based services and Performance Marketing through B2B solutions. Its team provides customers with the technology, solutions and services to create an amazing experience for their respective s. The company is also in ownership of six customer-facing brands that offer a gaming experience like no other in the form of casino games, sports betting and poker tables.

It holds licenses in Malta, the United Kingdom, New Jersey, and Sweden and are in talks with the Danish and Spanish regulators for acquiring licenses.

Source:

“Gaming Innovation Group and Betgenius Signs Agreement on Global Sportsbook Platform”, gig.com, September 7, 2020.