IGT Teams Up With Maverick Gaming For Mobile Sports Betting Launch In Colorado

International Game Technology (IGT) has announced that the brand’s PlaySports platform will power the world-class retail sports betting at Maverick Gaming’s three Colorado casinos.

It will also serve as a basis for the interactive sports betting throughout Colorado with Play Maverick Sports.

The Details

Through a multi-year agreement with Maverick Gaming…

…IGT will provide its proven PlaySports turnkey solution including -friendly self-service PlaySports kiosks, to Grand Z Casino and Johnny Z’s Casino in Central City and Z Casino in Black Hawk, Colorado.

The IGT PlaySports platform, complete with a fully integrated Player Management (PAM) solution, will also power Maverick Gaming’s “Play Maverick Sports” mobile sports wagering app.

Says Justin Beltram, Maverick Gaming Chief Operating Officer:

“IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports betting experiences at our casinos and throughout the state of Colorado.

The turnkey nature of IGT’s PlaySports solution and its proven ability to deliver positive player experiences across channels were key drivers of our decision to choose IGT as our sports betting growth partner. Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado.”

IGT PlayDigital’s Senior Vice President, Enrico Drago, added:

“By leveraging the IGT PlaySports turnkey solution, Maverick Gaming is positioned to benefit from the entire PlaySports value chain and operate a top-quality, cross-channel sports betting program.

IGT will apply the experience and expertise that we have gained through our leading B2B sports betting operations in 15 U.S. states to help fuel the success of Maverick Gaming’s Colorado sports betting enterprise.”

Nebraska Lottery Deal

IGT’s contract with Nebraska Lottery concerns instant games …

…and according to it, IGT will upgrade the Lottery’s draw-based central system to IGT’s flexible Aurora solution to deliver equipment to 1,200 retail locations.

The contract was signed until June 30th 2028.

Source:

“IGT and Maverick Gaming to Deliver Retail and Mobile Sports Betting with Launch of Play Maverick Sports in Colorado”, igt.com, November 23rd, 2020.