Pariplay Adds Helio Gaming Content to Fusion

Aspire Global’s Pariplay, the leading aggregator and content provider, has signed a partnership with Helio Gaming.

The partnership sees Helio’s lottery-based games go live on its latest partner’s Fusion platform. Helio Gaming produces progressive content, releasing award-winning RNG lottery-based games, tailor-made for operators’ market needs.

Thanks to the partnership, Fusion will be able to add a new vertical to the wide-ranging portfolio of titles. The platform features thousands of titles from industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Adding a New Vertical

Representatives from Pariplay, which recently teamed up with SOFTSWISS, say that Helio’s innovative products will help their operator partners attract new players and that the partnership will significantly enhance their offering.

Christine Lewis, Chief Commercial Officer at Pariplay, said: “Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty of opportunity to win big.

“Our mission is to have a diverse and broad content offering available on our Fusion™ platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”

Officials from Helio, which recently endorsed Microsoft’s Azure Cloud Platform, say that featuring its content on Pariplay’s platform will help them reach top tier operators across numerous key markets and that they are excited about offering their lottery vertical.

Keith Galea, CEO at Helio Gaming, said: “We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players.

“Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”

Developer Background

Founded in 2010, the software and content provider has over 70 gaming experts with offices in Israel, Bulgaria, Isle of Man and India, all working in a dynamic and competitive environment. The teams are making sure that the company stays a leading provider of Internet Gaming Systems, offering state-of-the-art, in-house developed gaming platforms and Internet games as well as integrated third-party games from leading industry companies.

Source:

“Pariplay adds innovative lottery content from Helio Gaming to its platform”, europeangaming.eu, June 8, 2021.