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December 10, 2017 Karri Ekegren
We recently reported on Quickspin’s latest slot release, Mayana, and now the brand is making headlines yet again, with the recent announcement of its newest Achievement Races promotional tool. The Swedish Slots specialist has unveiled its innovative new tool in an effort to provide players with an upgraded gaming experience overall, while also increasing retention for operators. The creation follows its previous Achievements Engine launch earlier this year, designed to deliver s with a more rewarding slots experience. The new promotional tool will go live in January, and will be integrated into the brand’s most popular games.
Quickspin CEO, Daniel Lindberg, commented, “We’ve received fantastic from operators for our Achievements Engine, and Achievements Races represents another valuable tool within their marketing strategies.”
“With the achievements themselves being a powerful retention tool aimed to increase loyalty of the players, the races allow for a promotional boost where a spotlight can be put on achievements during a period where the rewards are much more easily reached,” he continued.
The brand first came onto the scene in 2011, and since then, has made quite a name for itself in the industry, becoming increasingly well-known by the gaming community. It serves as a development studio, specializing in real money and social casino gaming. Since its inception, it has been acquired by leading software brand, Playtech. The acquisition took place in March 2016. Today, it holds licenses from multiple jurisdictions, reaching casino gamers across the globe. It has also signed content deals with several leading brands.
Source:
“Quickspin launches Achievement Races”, quickspin.com, December 5, 2017.