Aristocrat Gaming Announces Multi-Year Partnership with Dallas Cowboys

Aristocrat Gaming™ and the Dallas Cowboys have entered into a multi-year partnership, making Aristocrat an Official Partner of the Cowboys. This strategic alliance will see Aristocrat Gaming’s branding prominently displayed throughout AT&T Stadium year-round, including in-stadium signage, concourse displays, and in-game branding. The partnership will also feature in-game promotions, digital integrations, and game-day activations.

Enhancing Fan Engagement

This new partnership builds on the existing multi-year slot licensing agreement between Aristocrat Gaming and the National Football League (NFL). The NFL-themed slot games, which have been well-received at casinos nationwide, allow fans to engage with their favorite team, including the Dallas Cowboys, both in the stadium and through slot machine gameplay.

Hector Fernandez, CEO of Aristocrat Gaming, expressed his enthusiasm for the partnership: “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”

Excitement from the Dallas Cowboys

Chad Estis, Executive Vice President of Business Operations for the Dallas Cowboys, also shared his excitement about the collaboration: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”

from WinStar World Casino & Resort

WinStar World Casino & Resort, the Official Casino of the Dallas Cowboys, is equally enthusiastic about the new partnership. Jack Parkinson, President of WinStar World Casino & Resort, commented, “As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement.”

Aristocrat Gaming is a leading designer, manufacturer, and distributor of regulated land-based slot games worldwide. Known for award-winning games and hardware, unique game mechanics, and outstanding performance, Aristocrat Gaming delivers top-tier gaming experiences. As part of Aristocrat Leisure Limited, the company provides end-to-end solutions to customers in over 300 jurisdictions globally. Aristocrat Gaming is committed to promoting responsible gameplay and ensuring a sustainable and vibrant gaming industry. 

Source:

“ARISTOCRAT GAMING™ UNVEILS OFFICIAL PARTNERSHIP WITH DALLAS COWBOYS”. Aristocrat Gaming. June 17, 2024.