Arkansas About to Get New Casino Complex as Cherokee Nation and Legends Collaborate

A new partnership has been formed in the state of Arkansas, where Cherokee Nation Business (CNB) and global planning, sales and hospitality company, Legends, have conspired to construct and erect a brand-new entertainment complex and a casino.

According to the minutiae of the agreement’s early draft, Legends will be in charge of the design and development process. They will also be helping CNB with turning guest experience into profit and non-gaming attractions. Both parties will be trying to identify different ways to elevate experience and the project’s offering on their own.

Russellville is the Lucky Town

Preliminary suggestions state…

…that the city of Russellville is a prime candidate for the location of the casino and entertainment complex. The first phase of the project is deg the elements, hotel and “curated culinary experiences.”

In phase two, the focus will be shifted to entertainment and lifestyle amenities being incorporated into the entire venture. This part of the project will take family-friendly options very heavily into . The third and final phase will be adding more retail, dining and hotel concepts.

Cherokee Nation Businesses CEO, Shawn Slaton, comments;

“Entering into this partnership with the globally recognised team at Legends is a game-changer. They bring a wealth of experience having worked with premier venues across professional sports, live events and collegiate partners, including the University of Arkansas, AT&T Stadium in Dallas, Ultimate Fighting Championship and Live Nation amphitheatres.”

A Positive Economic Impact Will Follow

Legends, founded in 2008, is a t venture by Dallas Cowboys owner, Jerry Jones, and New York Yankees owner, George Steinbrenner. Legends Global Planning president, Bill Rhoda, comments on this business opportunity:

“We are excited about the opportunity to bring our proven expertise in collaboration with CNB, to create a truly world-class entertainment destination that offers an unmatched experience for guests of all ages, and will create positive economic impact to benefit the entire community.”

Director of player personnel for the Dallas Cowboys, CEO, director and executive vice president, Stephen Jones, remarked:

“We are excited to have Legends involved in the process. It is very important to us because of the family history and connection we have to Arkansas. Legends was founded on the principle of creating a superior guest experience during game day, and we look forward to bringing that expertise to the state of Arkansas.”

Hard Rock Coming to Arkansas

Since the Arkansas Racing Commission greenlighted the casinos’ and operators’ applications for gaming licenses in this state…

…numerous pivotal industry names have expressed interest in ing: not least of all, Hard Rock International, which in early June detailed plans for a casino resort property.

According to these plans, the $230 million scheme will consist of a 300-room hotel, 44,500 square foot casino, 1150 gaming machines, 28 table games, a poker room, sports betting facility and mobile betting floor.

Source:

“Arkansas to benefit from new casino project”, casinobeats.com, June 14, 2019.