Bally’s Corporation Becomes Founding Member of ROGA

In a significant step towards promoting responsible online gaming, Bally’s Corporation has ed the Responsible Online Gaming Association (ROGA) as its eighth founding member. The independent trade association, dedicated to advancing responsible gaming practices, welcomed Bally’s to its mission of enhancing industry standards and empowering consumers to make informed decisions about their online gaming activities.

Promoting Responsible Gaming Through Collaboration

As a founding member, Bally’s Corporation will collaborate with ROGA’s existing , including bet365, FanDuel, Hard Rock Digital, and PENN Entertainment. This collective effort aims to fund independent peer-reviewed research, develop evidence-based, responsible gaming best practices, and drive consumer education and awareness.

Dr. Jennifer Shatley, the executive director of ROGA, expressed her enthusiasm about Bally’s ing the association. She stated, “We are thrilled to welcome Bally’s as a founding member of ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American. Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”

Commitment to Responsible Gaming

Robeson Reeves, Chief Executive Officer of Bally’s Corporation, echoed this sentiment, highlighting Bally’s dedication to responsible gaming.

“We are proud to the Responsible Online Gaming Association as a founding member alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its , we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all.”

ROGA’s mission is ed by more than $20 million in contributions from its , focusing on five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program. The association is actively developing initiatives to these pillars and promote responsible gaming across the industry.

A Milestone for Bally’s Corporation

Bally’s Corporation’s participation in ROGA is a notable milestone in its ongoing commitment to responsible gaming. The company owns and manages 15 casinos across ten states and holds online sports betting licenses in 18 states. Additionally, Bally’s owns Bally’s Interactive International, formerly Gamesys Group, and its sportsbook Bally Bet and Bally Casino.

Recently, Bally’s partnered with Ruby Seven Studios to strong financial performance in the first quarter of 2024, reporting a 3.3% increase in revenue to $618.5 million. Its Casino and Resorts and North America Interactive segments drove this growth, which saw a 70% year-on-year increase to $41.5 million.

ROGA’s Vision for the Future

Under the leadership of Dr. Jennifer Shatley, ROGA aims to facilitate widespread education on responsible gaming. Dr. Shatley, who also serves as the President of the Nevada Council on Problem Gambling and a National Council on Problem Gambling member, emphasized the importance of this collaboration. She stated, “By coming together with a clear set of objectives, ROGA and our will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming.”

Source:

BALLY’S CORPORATION S RESPONSIBLE ONLINE GAMING ASSOCIATION TO ADVANCE RG BEST PRACTICES, s29.q4cdn.com, June 25, 2024.