BetConstruct Appoints Viktor Hoffmann as New VBet Marketing Chief

BetConstruct, a global award-winning technology and services provider for the online and land-based gaming industry, announced that it is making some changes in its marketing team.

This iGaming provider appointed Victor Hoffmann, who previously worked as a CEO at Marathonbet…

…as its new global director for the company’s brand, VBet.

More Details on the New Marketing Director

Hoffman has been working at Addison Global, which is the operator in charge of MoPlay. He was working there in the position of chief marketing officer.

Before this, he worked for a year and a half as chief executive officer of Marathonbet, which is an online betting operator.

He also worked at Panserve, a well-known provider for iGaming services. There, he first worked as head of product development…

…and after that, was promoted to chief product officer.

During the early days of his career, Hoffman spent two years working at famous British bookmaker, William Hill as a part of their customer relationship management team.

Also, he worked for around two and a half years at Bwin in the position of client services manager.

The first time Hoffmann worked in a senior role was at GTECH. There, he was a key manager for the Interactive division of the company.

Commenting on His New Role

“We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally,” Hoffmann said about his plans for his new job.

“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio,” he concluded.

A Word from BetConstruct CEO:

“I am delighted Viktor will our family and apply his formidable experience and energy to take VBET on the next stage of growth.

“Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their game with VBET,” Vigen Badalyan, said.

The appointment of a new VBet Marketing Director comes just after BetConstruct presented a new fantasy sports experience.

Back in April, it launched a brand-new fantasy sports experience in the United States…

…and all that thanks to a partnership with Atlantis Gaming Corporation and the Pro Football Hall of Fame.

New Deal with Pragmatic Play

BetConstruct recently made a business deal with Pragmatic Play. By extending its partnership, this London-based leading software provider will be enriching its live casinos with a wide range of Pragmatic’s content.

The brand’s live content is available to players on all types of platforms, so from now on…

…they will be able to enjoy the selection of games that are broadcasted from the new Pragmatic studio.

The selection includes games like blackjack that are streamed in ultra 4k HD quality for desktop and mobile devices via HTML5.

Source:

“BetConstruct names Hoffmann as VBet marketing chief”, igamingbusiness.com, June 7, 2019.