Betfred Debuts Sports Betting platform at Meadowlands, NJ

World famous retail bookmaker, Betfred, will present for the first time, the company’s unmatched suite of managed sports betting and trading products on the event that will take place in Meadowlands, in the state of New Jersey.

By showing its products on Betting in Sports America 2019 Convention in NJ…

…this world’s largest privately owned bookmaker will start its immersion in the fast-growing US market.

The New Sports Betting Platform

Throughout this new platform, Betfred has managed to incorporate the award-winning OptimaMGS platform and is offering the company’s partners a complete range of managed products…

…which include BI/analytics, anti-fraud, trading, compliance/GDPR, customer , payments, and marketing.

Betfred has over 50 years of business experience and has gained a reputation in the betting industry as one of the leading companies in the market.

It has more than 1600 retail stores in the UK only, and now company officials are ready to jump the gun and spread across the US Sports Betting Market as well.

A Word from Betfred Representative

“The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present,” Managing Director, Mark Stebbings, said about the event.

Partnering Up with SCCG Management

This UK-based company, with its headquarters in Warrington, has signed a business partnership deal with SCCG Management from Las Vegas.

SCCG is a famous and renowned management consultancy company, whose work is mainly focused on global sports gambling, IP, esports, as well as on casino entertainment industries.

This way, Betfred gained access to the Native American and Non-Tribal gaming markets in the United States.

“The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We’re working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry,” Stephen Crystal, Principal Partner of SCCG Management, said.

More on the Bookmaker

Betfred was founded by Fred and Peter Done back in 1967. Its creation was funded via a winning bet on England to take the Football World Cup in 1966.

The first shop was established in Ordsall, Salford in 1967, and now the company has over 1600 retail shops in the UK.

The bookmaker has its headquarters in Birchwood, Warrington and also in Media City, Salford Quays, Salford.

One of the best years for this company was 2004 when its turnover was more than £3.5 billion…

…which is actually a huge rise comparing to the £550 million turnover in 2003.

Source:

“Betfred debuts American Sports Betting platform at Betting on Sports America 2019 at Meadowlands, New Jersey”, George Miller, europeangaming.eu, April 23, 2019.