Betfred Employs Gaming Innovation Technology's GiG Comply Solution

Gaming Innovation Group’s marketing compliance technology, GiG Comply, is becoming increasingly popular with operators, as Betfred s the growing list of these to sign up for it.

This highly-specialized tool enabled operators and companies that use it to oversee third party marketing efforts, making sure that partners adhere to relevant and often strict gambling marketing regulations. This also makes doubly sure that no promoting is happening via illegal channels.

Monitoring Content For Everyone’s Benefit

On a daily basis, GiG Comply can scour and check up to 30,000 web pages…

…which produces a list of locations where a brand is mentioned. After bet365 and Kindred Group, among others, Betfred has become the latest high-tier company to have ed this revolutionary programme.

GiG interim chief executive, Richard Brown, comments on the Betfred alliance:

“We are delighted to have partnered our technology with tier one operator Betfred. It’s a clear sign that Betfred are continuing to take compliance seriously, and we are proud to be contributing to their efforts.”

Added Adele Farrell, Betfred’s director of compliance:

“Protecting players and abiding by regulations has never been so important, so we are happy to be working with GiG Comply. At Betfred, we want to ensure that our partners are working in a responsible and compliant way, and GiG Comply is the most effective and efficient way for us to monitor the content they are publishing for our brand.”

Iowa Business

Betfred reported a loss of GBP 40.7 million in July…

…which mostly stems from the unfavorable policy of fixed-odds betting terminals, due to which costs increased dramatically as a result of write-down in value of its retail business.

Also, in the same month, the brand signed its first US sports betting deal with Iowa’s Elite Casino Resorts’ three venues. The license has been issued to them by Iowa Racing and Gaming Commission on July 10th.

At first, the company will launch retail sportsbooks at Elite’s Grand Falls Casino and Golf Resort in Larchwood. However, they will roll-out their online and mobile products state-wide gradually.

Iowa legalized its sports betting market in May this year when the Governor signed it into law.

New Zealand Online Casino

GiG has entered into a partnership with SkyCity Malta Limited regarding the launch of a New Zealand online venue that would operate under the company’s Maltese license.

Under the of the deal, GiG will provide a gambling license, technical platform, fully managed services, gaming content, front-end development, compliance and marketing.

SkyCity CEO, Graeme Stephens, commented:

“While ultimately a regulated online gaming market in New Zealand remains the preferred solution, the site launch is another step on our journey of pursuing opportunities to grow and diversify our earnings, addressing a new, fast-growing industry which is highly complementary to our land-based activities and offering customers a multi-channel gaming experience.”

Source:

“Betfred signs up for GiG marketing compliance tool”, igamingbusiness.com, September 11, 2019.