BetGames Launches Live Roulette for Global Audiences

In a strategic move to operators in enhancing player conversion, BetGames is introducing Live Roulette to its product lineup. This new offering combines the classic appeal of traditional roulette with the advantages of live, round-the-clock availability, providing a continuous gaming experience aimed at sports bettors and casino enthusiasts alike.

Live Roulette offers an interactive environment with nonstop play, catering to a global audience with seamless, uninterrupted gaming. This strategic addition is designed to help operators convert and retain players by ensuring consistent engagement with the game.

Enhancing Customization and Global Reach

Live Roulette is the latest addition to BetGames’ expanding and diverse portfolio, following a series of recent launches. The game allows for extensive customization, enabling operators to tailor the Live Roulette environment to their specific branding needs. This customization capability enhances player immersion and s brand alignment, making the game a valuable tool for operators aiming to create a distinctive gaming experience.

To extend its global reach, Live Roulette is available in English, ensuring operators can offer a tailored experience to a wide audience. This focus on customization and continuous availability aligns with BetGames’ ongoing mission to operators in their player conversion strategies.

Aligning with BetGames’ Versatile Product Offering

The introduction of Live Roulette follows the recent launch of BetGames’ latest RNG roulette product, showcasing the company’s versatility in offering products strategically focused on utility. This approach underscores BetGames’ commitment to providing effective gaming solutions that prioritize operator success through high engagement and cross-selling opportunities.

Ian Catchick, O at BetGames, commented: “Our goal is to our operators in player conversion. Live Roulette’s 24/7 availability and customization capabilities transform traditional gameplay into a powerful tool for converting sports bettors to recreational casino players, enhancing interaction and satisfaction.

“The rollout of Live Roulette demonstrates our commitment to enhancing operator success through products designed for high engagement and cross-selling, rather than focusing solely on innovation, reinforcing our position in both established and emerging markets. This approach ensures that we continue to meet the needs of our operators by providing effective gaming solutions that drive new player acquisition.

“With its focus on customization and continuous availability, Live Roulette is set to become a crucial element in digital gaming portfolios, offering operators a valuable asset in achieving their conversion goals.”

BetGames is a leading creator of live dealer, fixed-odds betting games. The company has been recognized with several awards, including the 2019 SBC Award for Rising Star in Casino Innovation, Live Casino Supplier of the Year and Leader of the Year from SBC in 2020, and AffPapa’s Live Casino Provider of the Year 2023. BetGames boasts a client base that includes multiple tier-one operators such as Entain, Betway, Hollywoodbets, STS, and Kaizen Gaming.

Press release, May 21, 2024.