Bethard Enters Danish Market

Denmark, the southernmost Scandinavian country, is the new territory to be won over by Bethard, the Swedish betting and gambling institution…

…It has been confirmed that Bethard’s application for a Danish license has come to a successful conclusion and, therefore, will soon begin operation in this country’s market.

Fast Development

It is estimated that Danish players will be in a position to and play on Bethard’s website within two weeks, tops.

In what is becoming a very memorable year for the company, it has so far acquired the extravagant services of one Zlatan Ibrahimovic, now their brand ambassador and signed the supply partnership with Nolimit City.

Co-founder and CEO of Bethard Group, Erik Skarp comments: “We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market”…

…“2018 is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe’s leading sports betting brand. And we have had a great start. First with the announcement of Zlatan Ibrahimovic’ ing our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark”

What’s in Store

Bethard currently holds licenses in the UK, Malta and Denmark, with a Swedish license pending, as the country’s gaming authorities have issued new licenses and new regulations. Also, the German state of Schleswig-Holstein should be handing out their own license to the brand in the near future.

The company is actively seeking to attain as many licenses on a regulated European market as possible by 2020.

Source:

“Bethard.com is granted license to operate in Denmark”, bethardgroup.com, August 16, 2018.