BetMGM and Inspired Entertainment Launch MGM Bonus City in Michigan

BetMGM, a leading name in iGaming and sports betting, has partnered with Inspired Entertainment to introduce a new online casino experience in Michigan. The collaboration has resulted in the launch of MGM Bonus City, a unique Hybrid Dealer® game that combines elements of live dealers and virtual gaming environments, providing players with an exciting gameshow-like experience.

The MGM Bonus City game was initially launched in New Jersey in October 2023 and quickly gained popularity among BetMGM Casino s. Now, Michigan players can also enjoy this exclusive title, which is set to make a significant impact on the state’s online gaming landscape. Available only at BetMGM Casino, MGM Bonus City uses cutting-edge virtual CGI, green screen technology, and real dealer footage to create a captivating gaming experience that echoes the glamour of MGM properties.

A New Level of Immersive Gaming

MGM Bonus City is designed to transport players to the iconic Las Vegas strip, featuring themes inspired by MGM’s renowned properties such as Bellagio, Luxor, MGM Grand, and New York-New York. Players can engage with the game’s large wheel, selecting from eight potential outcomes, including four exciting MGM-themed bonus rounds. Adding to the thrill, the game includes a random multiplier that can significantly boost players’ winnings.

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed his enthusiasm for the game’s innovative approach. “MGM Bonus City is an immersive experience for players, and Inspired did a fantastic job combining virtual and live elements,” Bartlett stated. “MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states we are live as regulations allow.”

The success of MGM Bonus City in licensed North American markets. The company also boasts one of the largest jackpot networks, with a progressive jackpot pool in New Jersey currently exceeding $5.2 million, the largest in North American iGaming history.

BetMGM’s Commitment to Innovation and Growth

BetMGM’s partnership with Inspired Entertainment in Michigan reflects the company’s commitment to expanding its iGaming business and enhancing customer experience. The launch of MGM Bonus City follows other strategic initiatives aimed at increasing player engagement and retention. Earlier this year, BetMGM introduced Win Spins, a promotional tool developed by White Hat Studios, which offers players guaranteed spin opportunities on select games.

In the first half of 2024, Ontario’s iGaming sector. The company’s financial results show a 6% increase in revenue, reaching $1 billion, despite a negative EBITDA of $123 million. This performance aligns with BetMGM’s focus on investing in customer engagement and satisfaction.

Brooks Pierce, President and CEO of Inspired Entertainment, highlighted the significance of the Michigan launch, saying, “We are thrilled to introduce MGM Bonus City in Michigan, enhancing our partnership with BetMGM. This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience.”

Focus on Responsible Gaming

As BetMGM continues to expand its presence in new jurisdictions, responsible gaming remains a top priority. The company is committed to providing resources that promote safe and enjoyable gaming experiences. BetMGM has integrated the GameSense program into its platforms, offering customers access to valuable, responsible gaming tools.

Through its partnership with Inspired Entertainment, BetMGM is setting a new standard in online gaming, offering players a blend of virtual innovation and real-life excitement. MGM Bonus City exemplifies the company’s dedication to delivering cutting-edge gaming experiences that captivate players and elevate the online casino industry.

Source:

BetMGM expands MGM Bonus City game to Michigan, gamblinginsider.com, August 2, 2024.