BetMGM Completes Research and Unveils The Most Searched Online Casino Games by State – 2024

BetMGM has unveiled its latest research, analyzing Google Trends data to determine the most searched-for online casino games across the U.S. in 2024. This comprehensive analysis sheds light on the gaming preferences of American players, revealing significant regional trends and fascinating insights into the most popular casino games by state.

One of the standout findings from the report is that poker remains the most searched-for casino game nationwide.

The Rise of Online Poker

States like Vermont, Utah, and South Dakota show a particular fondness for poker, with Vermont leading at 57% of searches. Even Nevada, known for its rich casino culture, sees poker as the top search, ing for 44% of the state’s gaming-related searches.

While poker dominates much of the country, slot machines come in as the second most searched casino game. This trend is especially notable in southern and central states, where physical casinos have a strong presence. For instance, states like Mississippi and Arkansas both have 48% of searches related to slot machines, reflecting the influence of local casino culture on online gaming habits. Alabama also shows a strong preference for slots, with 48% of searches focusing on this classic casino game.

Another interesting insight from the study is that blackjack ranks as the third most searched casino game, followed by roulette in fourth place. Blackjack seems to have broad appeal across the country, with states like New Jersey and California showing notable interest. In Nevada, blackjack s for 17% of all gaming searches, solidifying its place as a staple in the state’s casino scene.

Regional Trends in Casino Gaming

Meanwhile, the nation’s capital, the District of Columbia, has the highest search interest for bingo, highlighting the diversity of gaming preferences across different regions. This shows that while traditional casino games like poker and slots reign supreme, niche games like bingo still capture the attention of certain populations.

At the state level, some regions show unique trends. Nevada leads the nation in searches for poker, roulette, and blackjack, which is not surprising given its global reputation as a gaming hotspot. Pennsylvania, on the other hand, stands out for having the most searches for the term “online casino,” reflecting a more generalized interest in various casino games, potentially spurred by the state’s recent legalization of online gambling.

In the Southern and Central U.S., slots are king. Mississippi, Arkansas, and Louisiana all see slot machines as their most searched game, with percentages hovering around 48%. This trend suggests that the prevalence of land-based casinos in these regions has a strong influence on residents’ online gaming habits. Physical casinos are an integral part of the culture in these areas, and it’s clear that players are taking their love for slots to the digital world.

This research highlights the significant regional differences in casino game preferences. While poker and slots dominate the search data nationwide, the appeal of specific games varies widely depending on local casino cultures and the availability of land-based gambling options. The study offers a fascinating look into how American gamblers are shifting their focus toward online platforms, while still staying true to their regional gaming roots.

As the landscape of online gambling continues to evolve, these trends provide valuable insights into the behaviors and preferences of U.S. players. Whether poker, slots, or blackjack, it’s clear that online gaming is becoming an integral part of the American entertainment landscape.