BetMGM Online Gaming App by Roar Digital LLC Launched in New Jersey

Roar Digital LLC has launched the rebranded BetMGM online gaming app in New Jersey which PlayMGM introduced back in 2017. Roar is a t venture of MGM Resorts International and GVC Holdings.

The BetMGM online gaming app will include the brand-new GVC Sportsbook platform and will serve as the core mobile platform used for future state rollouts. Sports fans will be able to place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.

A representative from Roar says that the company is excited about launching the upgraded app in New Jersey. They are happy that they are able to provide their customers with bigger opportunities with the new app.

“Today’s an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey. We’re thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes in-game entertainment to the next level,” Adam Greenblatt said, CEO of the brand.

Mobile Industry on the Rise

Representatives from MGM say that the mobile gaming industry’s future is on the rise and, with the launch of the app, they expect that their mobile experience will complement MGM’s proven retail presence.

“The mobile gaming industry’s future is on a steep incline, and we are harnessing best-in-class mobile technology from Roar Digital, powered by GVC. We expect this significant our mobile experience to complement MGM’s proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved,” Scott Butera, MGM’s President of Interactive Gaming said.

Kenneth Alexander, CEO of GVC Holdings said that the combination of the power of MGM’s brand, alongside GVC’s state-of-the-art technology and online sports-betting expertise will ensure that the BetMGM offering is at the forefront of the US sport-betting opportunity.

Recently, Roar Digital entered a collaboration with restaurant chain, Buffalo Wild Wings, to deliver a sports betting experience to clients across the country.

Back in May 2019, the Nevada Gaming Commission awarded Roar an iGaming license and the brand was granted a transactional waiver by the New Jersey Department of Gaming Enforcement.

More on Roar

The team at Roar is very ionate about developing and building brands, delivering informed and innovative advertising, crafting expertly choreographed productions and devising well thought digital strategy. Its mission is to provide end-to-end solutions to businesses which would lead it to become a market leader.

The company offers services such as content strategy, managing, monitoring and planning content. As far as digital marketing solutions go, it offers social media and digital PR, performance marketing solutions and more.

Source:

“Roar Digital LLC Launches BetMGM Online Gaming App in New Jersey”, Niji Narayan, europeangaming.eu, September 12, 2019.