Betsson Group Signs Partnership with Betgenius

Betsson Group, one of the leading operators in the iGaming industry, has signed a partnership with Betgenius. The partnership sees the operator’s portfolio of betting brands added to Betgenius’ live streams for thousands of fixtures spanning a range of sports, including football, basketball, tennis and volleyball. Included in this partnership is also live trading for every fixture, all powered by official data.

By being added to Betgenius’ Streaming service, the operator will be able to enhance its round-the-clock player retention. The streaming service will also enable Betsson Group to unlock new sportsbook turnover, including during quieter scheduling periods.

Betgenius holds official data rights to every fixture within its Streaming portfolio, together with the streaming service rights.

Excited to Expand

Representatives from Betgenius, which recently signed a deal with Kiron Interactive, say that they’ve put a focus on acquiring official content and that they are excited about expanding their partnership.

Eric Stevens, Global Sales Director at Genius Sports Group, the brand’s parent company, said: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value. We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”

Officials from Betsson, which recently lent a hand to a diversity project, say that their goal is to deliver the best products and experiences for their customers and that round-the-clock coverage is important for their client base.

Richard Scott, Director of Trading at Betsson Group, added: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing. The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”

More About the Operator

Betsson is one of the leading iGaming companies in the Nordic region. The company holds ownerships over 17 brands which include Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, which offers sportsbook, casino and other games. It has a goal to provide the best possible customer experience in the industry. It constantly learns from and listens to its customers and always try to exceed their expectations. It also recently signed a deal with GiG, to boost efforts in marketing compliance.

Source:

“Betgenius expands Betsson Group partnership with Streaming deal”, Ben Levene, geniussports.com, September 15, 2020