Betsson Selected by ibet to Provide Sportsbook Services

The Betsson Group, the online betting and gaming organization has been selected by ibet to provide its sportsbook services. The gaming operator has chosen Betsson, who recently signed a deal with Svenska Hockey League, as its sportsbook provider ahead of the imminent Europe entry and the deal is a stepping stone for the group’s B2B offering.

ibet will be launching in May, just before the European Championships, by the Malta-based Claymore Group, which runs one of the largest Asian gaming operators, LeTou.

Representatives from Claymore say that they have ambitious plans for ibet in 2020 and that the recent partnership is of great importance in their goal to replicate the success they’ve enjoyed with LeTou in Asia.

Paul Fox, Claymore chairman, who is launching western-facing ibet later this year, stated: “The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou.”

Officials from Betsson say that this is a milestone for the company for many reasons. They say that the deal shows that they have a competitive sportsbook product and that their technology platform can offer new B2B possibilities.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture,” said Pontus Lindwall, chief executive officer of Betsson, commenting on the partnership.

More About Betsson

As one of the leading iGaming companies in the Nordic region, the company holds ownerships over 17 brands which include Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, which offers sportsbook, casino and other games. The company has the goal to provide the best possible customer experience in the industry. It constantly learns from and listens to its customers and always try to exceed their expectations. It recently signed a deal with GiG, to boost their efforts in marketing compliance.

Source:

“Betsson signs sportsbook B2B deal with ibet”, George Miller, europeangaming.eu, January 13, 2020.