Betsson Signs A New Three-Year Major Agreement With Svenska Hockey League

After the last year’s agreement where Swedish operator, Betsson, became the main sponsor of Svenska Hoceky League (SHL), now comes a new major deal with the league. This new three-year agreement is a part of Betsson’s ongoing investment in Swedish sport and ice hockey in particular. This deal makes it the exclusive betting partner of SHL.

The operator has roots spanning back to 1963 and is one of the leading companies in the Nordic region. When compared to the previous agreement with SHL, this new major deal brings deeper commitment from both parties together with the clubs. The agreement will also seek to strengthen the hockey experience, both on and off the arena, together with brand exposure and the financial to the 14 clubs.

Comments on the Agreement

Management of SHL says that they see a dedicated partner in Betsson and they are looking forward to better t initiatives that can delight their ers and increase interest in SHL for new audiences.

“For us, it was given to partner with Betsson once more. Last year they showed us that they are a truly dedicated partner to SHL – in which they produced the very appreciated web-series “Fimpens Resa”, SHL Bibles, and also the commendable #Målcirkeln “the Goal Circle” a charity initiative that donated money to a number of associations, including some outside of hockey. We, therefore, look forward for better t initiatives that can delight our ers and increase interest in SHL for new audiences,” says Michael Marchal, CEO of SHL.

Officials from Betsson say that they are proud to be able to the SHL and the clubs once again and that they will continue to be their most engaging partner.

“We are incredibly proud to be able to SHL and the clubs once more. We are now strengthening the good cooperation that we have built over the years. We will continue to be the most engaging partner and certainly the most ionate one about hockey. In short, this means that we will have the best betting offers on SHL and strengthening the coverage of the league with exciting and unique content,” says Jesper Svensson, CEO for the operator.

The Swedish brand, as the main sponsor of SHL, guarantees the best average payout on the league during the season. They will continue to let new customers in by creating added value content for anyone who is a fan of hockey. The new SHL season will start on September 14, 2019.

More About the Operator

Betsson is one of the leading iGaming companies in the Nordic region. The company holds ownerships over 17 brands which include Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, which offers sportsbook, casino and other games. It has a goal to provide the best possible customer experience in the industry. It constantly learns from and listens to its customers and always try to exceed their expectations. It recently signed a deal with GiG, to boost their efforts in marketing compliance.

Source:

“Betsson signs a new major agreement with SHL”, George Miller, europeangaming.eu, September 10, 2019.