Betting Platforms Roll Out Enhancements as NFL Season Kicks Off

United States have rolled out a series of upgrades and new features designed to enhance experience and attract customers. With the NFL being the most lucrative period for sportsbooks, companies such as BetMGM, Betr, and ESPN Bet are competing to offer faster, more convenient betting options that cater to the demands of football fans.

BetMGM’s Enhanced Wagering Experience

BetMGM, a leading name in the casino industry, has made significant enhancements to its sports betting platform, available in 29 states. In a recent press release, BetMGM announced a more streamlined wagering experience with an upgraded bet slip, aiming to provide s with a seamless interface just in time for the NFL season.

These upgrades include the ability for s to build parlays from anywhere within the app and track their bets in real time. The new bet slip allows bettors to view all their betting choices in one place and place multiple bets simultaneously. Moreover, BetMGM has expanded its betting markets, now offering nearly 1,000 futures markets and 450 ways to bet on a professional football game.

A standout feature is BetMGM’s introduction of a single digital wallet in Nevada, making it the first mobile platform in the state to offer such convenience. This feature, already available with competitors like DraftKings and FanDuel in other states, allows s to access their funds from any state where the platform is live. This unique offering could give BetMGM an edge in customer acquisition.

Betr, known for its microbetting focus, has expanded its offerings in time for the NFL season. The platform has introduced a feature called ‘group mode,’ allowing two or more players to go head-to-head, along with traditional sportsbook features like parlays, same-game parlays, player prop bets, and futures.

These new betting options will be available before and during games, providing s with a broader range of betting possibilities. Betr has also integrated more traditional betting choices, including moneyline and spread options, broadening its appeal to a wider audience.

Betr’s CEO and co-founder Joey Levy highlighted the platform’s innovation in fantasy sports, stating, “We think there’s going to be a second wave of businesses where the companies who have innovated in fantasy sports better are going to be significantly better positioned than other sportsbook operators that may have ignored fantasy as a category.”

Betr Sportsbook is currently live in Ohio and Virginia, where it will mark its one-year anniversary on September 6. The platform also had a presence in Massachusetts but withdrew from the state earlier this year. Betr Picks, the fantasy product, is available in over 30 US markets.

Caesars Sportsbook Expands Market Offerings

During the off-season, Caesars Sportsbook made strategic moves to enhance its platform by acquiring ZeroFlucs, which allows the company to offer a wider array of markets and a higher number of same-game parlays. Additionally, customers will benefit from more flexibility when building parlays.

Caesars has also improved its cash-out functionality, interface, and payout speeds, along with adding in-app livestreaming of NFL games. This feature enables s to place live bets while watching the games unfold on the Caesars Sportsbook app.

Customers can also earn Caesars Rewards through the platform and take advantage of credit multipliers for local rewards directly within the app, offering additional incentives for engagement.

Fanatics Sportsbook, which has been expanding its presence in the sports betting industry, has also introduced several upgrades for the NFL season. The platform has “supercharged” its data visualization and streaming functionalities, ensuring faster and crisper visuals for s.

One of the most notable enhancements is the significant increase in available betting markets. According to a company spokesperson, Fanatics Sportsbook now offers 250 times the number of betting markets compared to last football season, providing s with a plethora of options.

The platform also expanded its ‘Fair Program’ to include the NFL. This initiative offers bettors a refund if a player they bet on exits the game during the first quarter, adding a layer of customer-friendly policy to its offerings.

FanDuel and ESPN Bet Introduce Key Updates

FanDuel, the market leader in US sports betting, has introduced new features alongside its promotions for the NFL season. The company has expanded the offerings in its Same Game Parlay product to include player-quarter props and defensive props. Additionally, FanDuel has upgraded its interface on the ‘quick bets’ tab, making it easier and faster to place in-play wagers.

Another significant update is the enhancement of player pages, allowing bettors to access performance trends and place prop bets more efficiently.

ESPN Bet, operated by PennEntertainment, has also rolled out numerous upgrades. The platform has improved functionality in key areas, such as the parlay carousel and the newly introduced “dedicated parlay lounge.” ESPN Bet now offers a broader selection of same-game parlays and profit boosts, along with a new ‘Dark Mode’ feature, early win payouts, and a referral program.

Moreover, ESPN Bet has deepened its integration with ESPN, offering personalized in-play betting offers and deep-linked markets. Penn Entertainment plans to introduce a new -linking feature, enhancing personalization for s.

A Competitive Season Ahead

With the NFL season now in full swing, the competition among sports betting platforms is fierce, as companies strive to offer the best experience and most attractive features. These recent upgrades and new features across various platforms underscore the industry’s commitment to innovation and customer satisfaction.

As football fans engage with these enhanced betting platforms, they can expect a more seamless, dynamic, and personalized wagering experience, making the NFL season even more exciting.

Source:

”Quickness, convenience key themes as US wagering platforms roll out upgrades for start of football season”, igamingbusiness.com, September 03, 2024.

”Best NFL Betting Apps – September 2024”, forbes.com, September 03, 2024.