BetVictor Signs Partnership with TransUnion

BetVictor, one of the leading online gambling operators has signed a partnership with TransUnion, the global information and insights company.

The partnership states that the operator will implement TransUnion’s ground-breaking Affordability Solution for Gaming, a suite of tools designed to boost consumer protection in gambling.

The solution that will be implemented uses individual-level financial data and industry-recognized scores developed by TransUnion, accompanied by sociodemographic and property data. The combination of these solutions provide the operator, which recently partnered with Relax Gaming, with a much deeper understanding and a more holistic approach to its customers’ affordability level.

Official Statements

“TransUnion is delighted to BetVictor in ensuring responsible gaming through smarter decision-making. Designed specifically for the iGaming market, our new Affordability Solution for Gaming uses cutting-edge modelling and analytics to provide a holistic view of the customer. By generating an assessment and asg a rating, it will help BetVictor to identify the financial stress and potential vulnerability of players at any point in the customer journey,” said Adam Hancox, head of gaming at TransUnion in the UK and Europe, said.

“Using granular-level, real-time data, TransUnion’s tool will provide BetVictor with the most up-to-date view of its players, helping to inform fair, responsible decisions whilst also complying with industry regulations and providing a clear audit trail,” added Adan Hancox.

Chief legal and compliance officer at BetVictor added, “BetVictor’s vision is to add excitement to sports and casino by providing a safe environment to enjoy gambling responsibly. We are serious about keeping the customer safer, and integrating TransUnion’s tool is a further data source that can help us understand our customers and build a more accurate customer profile, especially when it comes to a customer’s affordability.”

Further commenting on the partnership, Smith added: “We’ve looked at a number of solutions over the past six months and TransUnion’s Affordability Solution for Gaming was the only one that provides qualified information from a wide variety of data sources that can help develop our customer profiles. This allows us to make customer assessments at scale and we’re extremely pleased with our continued partnership with TransUnion.”

More about the Operator:

BetVictor has roots dating back to 1946 and the first bet at a London greyhound track and since then, the goal of the company has been the same – to offer their customers the best bet in the market. It is now one of the world’s leading independent bookmakers and an industry-leading betting innovation company, with customers in over 150 different countries. Its workforce counts over 400 employees and its operational headquarters are located at the World Trade Center Gibraltar.

Source:

“BetVictor commits further to safer gambling”, Phil Clegg, intergameonline.com, April 22, 2020.