Blueprint Gaming Boosts Marketing and Promotional Tools with Three New Features

Blueprint Gaming has upgraded its prized marketing and promotional tool kit by adding three new exciting features. All of the features added have been developed to boost player engagement and operator promotional capabilities.

The new additions will complement their existing Bonus Spins, Win Spins and Spin King tools. The launch of Big Win Board, In-Game Lobby and Super Mode are definitely focused on the customers and will boost player engagement.

The Details

The Big Win Board will be adding a tournament element into gameplay. It will show wins ordered by the size of the stake multiplier. The feature will display wins from multiple time periods and it will add the replay and share functions that will allow players to showcase their enormous wins via the board and through the social media at hand.

The In-Game Lobby feature provides players with a simplified journey, allowing players to switch to other games easier than ever. The feature is controlled by the operator who will have more control of the lobby layout that allows from promotional strategies and marketing boosts across Blueprint Gaming titles, including Pub Fruit Series and range of Megaways licensed releases.

The Super Mode feature is focused on player retention and plays drive. The feature will randomly award bonus spins to active real money players during promotional periods determined by the operator. Operators will have the ability to design the UI to feature their own promotional name and branding. This feature will also allow for simultaneous mass market prizes and enhanced VIP awards via the same promotion for easier rewarding to multiple value player segments.

Statements

Representatives from Blueprint, who recently signed a contract with Lindar Media, say that ing operators in their promotional activities is fundamental to their strategy and that they are excited to bring these three new features to the market.

Alex Naspe, Head of Promotions and Marketing Tools, added: “ing operators in their promotional activities is a cornerstone of our strategy and we’re excited to bring these new features to market. The flexibility of these tools will allow operators to create more sophisticated campaigns during the gameplay that really appeal to players, helping to drive engagement and retention rates.”

Three major tier one operators are set to go live with these new features before the end of this year; Flutter Entertainment, Gamesys and GVC. This upgrade is a demonstration of Blueprint’s commitment to evolving the online gaming experience. The newly installed features also operators with new ways to attract players, retain existing ones and increase dwell time.

Source:

“Blueprint Gaming upgrades marketing and promotional tools kit with customer-centric features”, George Miller, europeangaming.eu, November 4, 2019.