Bragg Gaming Expands Collaboration with Caesars Entertainment

Bragg Gaming Group has announced a significant expansion of its partnership with Caesars Entertainment. Transitioning from a content supplier to a strategic technology partner, Bragg aims to strengthen its presence in the United States and Canadian iGaming markets. This development highlights Bragg’s expertise in delivering advanced technology solutions and exclusive gaming content.

The partnership is expected to fuel Bragg’s growth ambitions for 2025, particularly in North America. Projections indicate a boost in both revenue and profitability, driven by an enhanced product mix and exclusive content revenue.

Innovative Technology Licensing Framework

Central to this collaboration is a comprehensive technology licensing agreement. Caesars will lease Bragg’s Remote Gaming Server (RGS) and may incorporate the Bragg HUB platform, a robust game aggregation and product delivery system. Additionally, Bragg’s Fuze™ platform will be utilized to enhance player engagement with features like AI-driven game recommendations, bonuses, jackpots, and free rounds.

This framework allows Caesars to elevate its gaming portfolio, offering an innovative platform to its newly established in-house games studio. Through this partnership, Caesars can create and deploy proprietary games tailored to player preferences across its digital platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Strengthening an Established Relationship

Bragg’s collaboration with Caesars is not new. The company previously developed two exclusive titles for Caesars Palace Online Casino—Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash. These games have been well-received, showcasing Bragg’s ability to deliver engaging content. Bragg also regularly supplies slots and casino games to Caesars’ platforms in key regions, including New Jersey, Michigan, Pennsylvania, and Ontario.

Neill Whyte, Bragg Gaming’s Chief Commercial Officer, expressed enthusiasm about the partnership’s expansion: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation. Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”

A Strategic Step for Caesars

Caesars Entertainment’s expansion into proprietary digital content aligns with its broader growth strategy.

Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, emphasized the importance of this collaboration: “Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership. This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players. We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”

This partnership not only enhances Caesars’ offerings but also solidifies Bragg Gaming’s position as a leading innovator in the iGaming sector. By combining their strengths, both companies aim to redefine the online gaming experience for players across North America.

Source:

”Bragg Gaming Announces Content and Technology Partnership with Caesars Entertainment”, bragg.group, January 14, 2025.