BtoBet Signs Major Multi-Channel Deal with Nigerian Operator Surebet247

Leading platform provider in the iGaming industry, BtoBet has extended its reach in the African market by announcing a long-term partnership with the leading Nigerian bookmaker SureBet247.

The deal states that SureBet247 will integrate the Neuron platform across all its channels, together with around 1500 betting facilities in the country which will make SureBet247 one of the largest betting brands in Nigeria.

The deal also states that the Nigerian operator will be responsible for delivering a diverse portfolio of offerings based on local and international sports betting, which includes live sports events, online and live casino, jackpots and a suite of specials bets and virtual sports.

Representatives from BtoBet  say that SureBet247 is clearly one of the major players in the gambling market of Nigeria and that this partnership will further cement their presence in Africa. It is their opinion that the Neuron platform will surely help SureBet247 establish themselves as the market leaders in Nigeria.

Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet ing growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”

This deal will allow SureBet247 to access BtoBet’s Neuron technology, which is highly scalable, flexible and adaptable. The Nigerian operator will be able to take advantage and create a unique interface, unifying its brand and providing the players in Nigeria with an enhanced experience. BtoBet has a strong presence in the African iGaming industry with 25 countries utilizing their Neuron technology.

More About BtoBet

A pioneer in the sports betting and online casino technology solutions, BtoBet provides award-winning sports betting and online casino solutions and a full range of management services to their respected partners.

Operating in markets across Europe, LATAM and Africa, this platform provider offers services ground-breaking gaming products which includes sportsbook, live betting, virtual sports, esports, casino, live casino, lottery and poker games.

Teams at BtoBet constantly strive towards improvement and they set new standards in providing operators with technologies that are data driven and which allow a high level of personalization that enable their partners to create a truly customized and distinguished experience for their fold of players. The technological intelligence that is the foundation of this provider, coupled with their drive to find innovative solutions enable them to anticipate the needs of the iGaming industry, giving them advantage over their competitors.

The developers excel in developing fully scalable, Native or HTML5 applications, all tailored to the players’ needs. Excellent optimization yields great experience and UX is what is most important at BtoBet.

Source:

“BtoBet Pens Significant Multi-channel Deal With Surebet247”, George Miller, eurogaming.eu, October 16, 2019