Caesars Expands Digital Casino Lineup with Unique Slot Experience
June 2, 2025 Publisher
The launch enhances Caesars’ digital portfolio by combining familiar slot mechanics with fresh gameplay, stunning visuals, and engaging audio elements. Available only through Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino, the title marks a continued push to deliver first-to-market content tailored for a growing iGaming audience.
Omnichannel Promotions and VIP Events Mark Launch
To celebrate the debut, Caesars is offering a suite of promotions for players across its platforms and physical locations, though these are limited to jurisdictions where the game is live (excluding Ontario). In New Jersey, promotions include not only cash bonuses but also an eye-catching giveaway: a chance to win a BMW X3.
In addition, a group of VIP Caesars Rewards® will be hosted in Atlantic City for an exclusive launch event, further emphasizing Caesars’ strategy of uniting digital engagement with real-world experiences.
“Ultimate Fire Link has a well-earned reputation as one of the most iconic game families across casino floors,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “This exclusive online launch in four jurisdictions not only brings a first-to-market experience to our online casino players but continues to bring the excitement of our world-class brick-and-mortar casinos to our online gaming platforms.”
Digital Growth and Responsible Gaming at the Core
The introduction of Ultimate Fire Link Cash Falls by the Bay™ follows Caesars’ earlier partnership with EveryMatrix, which expanded the company’s game selection through the SlotMatrix platform. Caesars continues to enhance its online content library while simultaneously growing its brick-and-mortar operations—such as the recent opening of its first retail sportsbook in Oregon in partnership with the Coquille Indian Tribe.
Beyond innovation and growth, Caesars maintains its focus on Responsible Gaming. It was the first commercial casino company to implement a Responsible Gaming program in 1989 with Project 21. Today, all Caesars platforms—both digital and land-based—uphold strict 21+ policies.
Players aged 21 and older in eligible regions can access the game by ing the Caesars Palace Online Casino app on iOS or Android, or by visiting the desktop version. All platforms are integrated with Caesars Rewards®, allowing U.S. players to earn credits redeemable at over 50 Caesars destinations throughout North America.
A New Milestone in Exclusive Slot Content
With Ultimate Fire Link Cash Falls by the Bay™, Caesars continues to bridge the gap between land-based and digital casino experiences, delivering a high-quality, feature-rich slot game exclusively to its player base. As Caesars broadens its online offerings and maintains its commitment to responsible gaming, this launch underscores its position as a leader in the North American casino landscape.
Source:
“Caesars Entertainment Launches Online Exclusive Title with Light & Wonder, ULTIMATE FIRE LINK™ CASH FALLS™ BY THE BAY™” newsroom.caesars.com, May 29, 2025
