Casumo Signs an Agreement with Enteractive to Implement their Platform

Casumo and Enteractive have signed an agreement that will see Casumo implementing Enteractive’s tech platform (Re)Activation Cloud® that will serve as an extension of their CRM cycle. This implementation onto their CRM cycle is in place to boost activity and brand loyalty.

Thanks to this newly signed partnership with Enteractive, Casumo will be able to increase player retention and player loyalty, all through the innovative (Re)Activation plug-and-play service. They will also be able to add a more human touch to their Responsible Gaming efforts thanks to the Enteractive tech.

All of the company’s processes are built for operator compliance and player protection and are GDPR compliant.

Representatives from Casumo say that Enteractive was the only company that matched their needs of a reactivation service based on a human interaction. They said that the initial test campaign yielded very positive results and the from players exceeded their expectations.

Perfect Match

Casumo Player Engagement Lead, Ludovic Diler, said: “Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the we have got from our players has far exceeded our expectations. We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

The (Re)Active solution uses native-speaking agents in combination with top-notch tech, driven by human interaction. Using the player-centered approach that improves the customer experience the (Re)Activation Cloud® is allowed to boost the operator’s P&L, activating more players and the (Re)Activation Cloud® integrates with the operator’s player acquisition and retention system. The high touch interactions allow for brand loyalty that is long-lasting and Enteractive sales agents provide a highly-personalized conversation on the brands behalf through a complete end-to-end after service, beginning where the CRM processes end.

Management of Enteractive says that they are happy to be adding the operator to its list of partners. They will be able to offer the operator a unique possibility to plug a personal call into any stage of their CRM journey.

Enteractive CEO, Mikael Hansson, said: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

Source:

“Casumo signs with Enteractive”, George Miller, europeangaming.eu, October 22, 2019.