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Danish Government Announces Strategy to Grow Business Opportunities in Esports
May 9, 2019 Aleksandra Zolotic
Following the positive neighboring example from Sweden, Denmark is putting plenty of efforts to have the iGaming industry working as best as possible. A complex set of plans regarding the national esports strategy is the latest…
…huge step the Danish Government has made in this field. As officials pointed out, the ultimate purpose of establishing a detailed plan is to cultivate the opportunities for talents and businesses in Denmark.
Ensuring a Good Framework
The body in charge of organizing a dedicated where all the possibilities and means of promoting this activity would be explored. In addition to this, esports will be explored as a business growth driver where all the benefits for the community will be among the main factors to focus on. As Mette Bock, Danish Minister for Culture announced:
“We must ensure a good framework for the sport. Esports experiencing fast-paced sporting and economic development, where Danish sportspeople are in the world elite. Large groups, especially boys have changed their leisure habits and patterns of socializing.”
The well-explained strategy with established goals will surely make it easier for interested suppliers to set their foot in this market. The latest example is Casumo, which got the license to operate in the country and distribute its services and content to consumers there.
Protect the Players
As the number of gambling-related problems is rapidly increasing, more and more operators and regulatory bodies are putting lots of efforts to make sure that consumers’ rights are always in the first place. Showing that they are serious about minimizing the potential dangers, the regulators in Denmark blocked access to 25 illegal websites…
…not only to protect the players, but licensed operators as well. The restrained pages are those offering skin betting, which includes virtual items from computer games to be used as collateral for wagering. As another measure of precaution and protection is setting a new code of conduct for certified suppliers. This means that the operators will have to pay more attention to advertising and promoting responsible behavior as well.
The Revenue Surges
According to the reports from last year, this Scandinavian country announced increasing revenue for the Q3 in 2018. Although it went down slightly compared to Q2, still the overall result is positive. This is mainly to thank the well-developed online sector. The trend maintained its positive direction…
…as the latest statistics regarding the Q1 of the current years also display the growth in revenue. This definitely proves that their plan for the business strategy has more than a solid foundation and may result in even bigger gains in the following period.
Source:
“Denmark publishes plans for national esports strategy”, Narayan Niji, europeangaming.eu, May 3, 2019.
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They can definitely learn a lot from Sweden, which is an excellent example of a well-planned strategy to deal with all the challenges. And we all know that they are countless in this industry.