Delaware North Expands Betly with Playtech Partnership

Playtech as the new platform provider for its Betly sportsbook and online casino operations. Playtech, recognized for its advanced online gaming platforms and services, will power the Betly app, bringing upgraded features and a refined experience.

The partnership debuted this month with the launch of Betly Ohio, marking a transition from MVGBet under an licensing deal with Miami Valley Gaming, a Delaware North t venture situated between Cincinnati and Dayton. Following this successful launch, Betly sportsbooks operating in West Virginia will also transition to Playtech’s platform. In West Virginia, Betly offers both online casino gaming and sports betting, highlighting its diverse offerings.

Enhanced Features for Betly s

Delaware North aims to elevate the Betly platform through its collaboration with Playtech.

Lee Terfloth, the company’s chief interactive gaming officer, expressed enthusiasm for the partnership, stating: “We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader.”

Terfloth further highlighted that Playtech’s platform would enable Betly to offer improved promotional tools, such as personalized bonus bets, boosts, tournaments, and tailored content. These features are designed to engage s based on their betting history, delivering a more customized and dynamic experience.

Delaware North underscores its commitment to responsible gaming by integrating Playtech’s responsible gaming solutions into Betly. Playtech’s BetBuddy technology will now enhance player monitoring and , allowing for early identification of at-risk behaviors. Operators will benefit from actionable insights, enabling personalized interventions to promote safe gaming practices.

In addition, Delaware North has partnered with Birches Health, a renowned behavioral addiction program, to provide s with tools to evaluate and manage their gaming habits. This collaboration incorporates behavioral health assessments directly into the Betly platform, offering s access to certified mental health counselors when needed.

Birches Health will also provide specialized training for Delaware North staff, ensuring employees are equipped with the knowledge and skills to responsible gaming initiatives.

Availability and Access

The upgraded Betly Sportsbook Ohio app is now accessible statewide on multiple platforms, including the Apple App Store, Google Play Store, and via desktop at oh.betly.com.

With this strategic move to the Playtech platform, Delaware North is set to deliver an enriched gaming experience across its operational states, reinforcing its dedication to innovation, customer satisfaction, and responsible gaming.

Source:

”Delaware North selects Playtech as new platform provider for Betly mobile sportsbook and casino” Press Release. November 19, 2024.