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Aristocrat Interactive Games Now Live on Hard Rock Bet in New Jersey
Digital Fuel Marketing Receives New Jersey's Ancillary Casino Service Industry Enterprise License
April 11, 2019 Andrej Vidovic
A major business breakthrough is in the cards for Digital Fuel Marketing. This online marketing agency that specializes in the iGaming industry has broadened their US reach thanks to a recent entry into the regulated market of New Jersey.
The approval to operate in this state was handed to them after the NJ government approved the company’s license application, resulting in the obtainment of Ancillary Casino Service industry Enterprise License.
With it, Digital Fuel Marketing can officially begin operating in the Garden State and start making commercial agreements.
A Springboard For All of USA
As sports betting continues to rapidly expand all throughout the nation, with more and more states embracing it…
…the time is ripe for this marketing specialist agency to get its share of the thriving market and try to form collaboration with numerous online sportsbook operators in New Jersey. This is merely a step in Digital Fuel Marketing’s general strategy which includes two specific key points. They are:
- bring their customer acquisition and retention to NJ
- roll out of their services across the USA, in states that regulate sports betting
Among their operational offerings will be marketing strategy, media buying, customer management services and delivery of marketing solutions on revenue share and fixed fee basis.
Never a More Exciting Opportunity
Digital Fuel is very well-placed to take on the emerging sports betting problem…
…as they’ve been present on US soil for the past several years, delivering fantasy sports campaigns, as well as covering poker and casino segments.
Founder and CEO, Toby Oddy, sums it up:
“There has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”
He added that New Jersey license application reflects the company’s commitment to “shape the development of state’s sports betting market” whilst ensuring that a responsible approach to licensing and regulation is always there.
Another Milestone Year in the Making
Oddy’s enthusiasm about the NJ and, subsequently, US deal, is seemingly endless. He evokes early days, remarking that when he started the company, the goal was to bring a “no-nonsense data driven approach to high value customer acquisition and retention in competitive gaming sector.”
“As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched.
To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”
Source:
“Digital Fuel Marketing Expands US Reach with New Jersey License Application Acceptance”, europeangaming.eu, April 9, 2019.
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It is a highly competitive market, but I am positive they can succeed. They got what it takes and are more than proven in other verticals of gambling.