DraftKings Unveils Sportsbook+ Subscription with Boosted Odds

DraftKings has rolled out a new subscription service called Sportsbook+, designed to enhance bettors’ returns by offering increased odds on profitable parlay wagers. The service officially launched earlier this week and is currently available exclusively in New York.

Enhanced Odds Tailored to Parlays

Priced at $20 per month, DraftKings Sportsbook+ promises what the company refers to as “stepped-up” boosts for parlays where each individual leg is set at -500 odds or narrower. These boosts provide an incremental profit increase based on the number of legs in the parlay. For instance, a two-leg parlay offers s a 10% profit increase, with the boost scaling higher as the number of legs grows. A parlay with 11 or more legs allows bettors to double their profits, granting a 100% boost.

DraftKings highlighted the -centric nature of the initiative, saying, “The subscription service was designed to offer our customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering.”

This new feature is aimed at frequent parlay players who seek higher potential payouts, offering a value proposition that appeals to seasoned bettors looking to maximize their winnings. The variable scaling of boosts based on the number of parlay legs ensures flexibility, rewarding risk-taking while maintaining simplicity in its structure.

The subscription, at this stage, is being introduced to “select, eligible customers” only within the state of New York. While the company has not disclosed the specific criteria for eligibility, the targeted release approach allows DraftKings to fine-tune the service before a broader rollout.

’’ For parlays with 11 or more legs, the profit increases 100%, or double.’’

DraftKings Sportsbook+ is part of the company’s broader effort to enhance engagement by offering innovative solutions that cater to dedicated bettors. This strategy aligns with its commitment to providing new opportunities to boost earnings and create excitement around sports wagering. By tailoring promotions like Sportsbook+ to specific types of betting—such as parlays, known for their high payouts but increased difficulty—DraftKings distinguishes itself in a competitive market.

DraftKings’ Strategy in a Competitive Market

As competition in the online sports betting industry continues to grow, companies are leveraging unique features to attract and retain s. Subscription-based models such as Sportsbook+ represent an evolving trend where platforms incentivize customers to spend more while receiving added benefits. This dynamic benefits both the s, who enjoy enhanced odds, and the company, which boosts customer loyalty and generates consistent subscription revenue.

Parlays have historically been one of the more profitable types of bets for sportsbooks, and Sportsbook+ capitalizes on this by amplifying their appeal. By focusing on this specific segment, DraftKings underscores its understanding of bettor behavior, using data-driven insights to create tailored solutions.

The “stepped-up” boost model also encourages bettors to experiment with larger and more complex parlays, increasing overall engagement. While such bets come with higher risks, the potential for larger payouts through boosted odds offers an enticing proposition.

Future Prospects

Though Sportsbook+ is currently limited to New York, DraftKings’ statement hints at potential expansion following the program’s initial success. Such offerings are expected to play a crucial role in shaping the future of online sports betting, where personalization and added value are key differentiators.

By prioritizing experience and providing targeted benefits through innovative features like Sportsbook+, DraftKings reinforces its position as a leader in the sports betting landscape. The introduction of this subscription service marks a significant step in its strategy to cater to diverse bettor preferences, enhancing the overall appeal of its platform.

Source:

”DraftKings s can now buy better odds via subscription”, cdcgaming.com. January 05, 2025.