EveryMatrix Teams Up with Caesars Entertainment to Bring More Value to Players

Caesars Entertainment, marking a significant milestone in the company’s expansion within the North American iGaming market.

This new partnership brings EveryMatrix’s innovative and high-performing online casino games to Caesars’ players in New Jersey, Ontario, Canada.

Milestone Deal for Both Companies

The partnership sees EveryMatrix’s in-house studio games integrated into Caesars’ online casino platforms via SlotMatrix, EveryMatrix’s proprietary aggregation platform.

This allows Caesars’ players to enjoy a wide range of engaging gaming content, including exclusive EveryMatrix games alongside top-performing third-party content.

The SlotMatrix platform, the industry’s largest content library with over 34,000 games from more than 350 studios, enhances Caesars’ offerings with gamification features, such as casino spins, leaderboards, and tournaments.

Erik Nyman, President of EveryMatrix Americas, expressed his excitement about the partnership: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.”

New Appointments Drive EveryMatrix’s Expansion

EveryMatrix has also made key leadership appointments to further strengthen its position in the iGaming industry. Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, where he will oversee the strategic direction of CasinoEngine, the group’s flagship integration platform.

Burroughes, with nearly two decades of experience in the iGaming industry, has held senior roles at IGT, Light & Wonder, and OpenBet. His appointment is expected to drive continued growth for EveryMatrix’s casino business, which generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024.

Additionally, Björn Sjöberg has been named Chief Commercial Officer (CCO) of SlotMatrix, EveryMatrix’s iGaming content platform. Sjöberg, who previously worked at Evolution Gaming, brings valuable experience to the role as he leads the commercialization of the SlotMatrix platform, which boasts the largest library of real-money iGaming content with more than 36,000 games from over 350 providers.

This move signals EveryMatrix’s commitment to enhancing its content offerings and growing its market share in North America.

EveryMatrix’s Record-Breaking Success in 2024 and Awards

EveryMatrix reported record-breaking financial performance for 2024, solidifying its position as a key player in the iGaming sector.

The company achieved significant growth, suring €100 million in EBITDA and reporting a 59% year-on-year increase in net revenue. This remarkable performance is attributed to strong results across all product categories, including casino and sportsbook business units.

In addition to financial success, EveryMatrix achieved a 51% year-on-year increase in quarterly sportsbook turnover, reaching €1.9 billion in Q4 2024. The company also processed over 515 million bets in 2024, marking an impressive milestone. The Casino unit saw Q4 GGR reach €782 million, reflecting a 33% increase compared to the previous year.

EveryMatrix also made strategic acquisitions in 2024, including the purchase of FSB Technology and Fantasma Games. These acquisitions bolstered the company’s offerings, expanding its product portfolio and further fueling its revenue growth.

Furthermore, EveryMatrix’s remarkable success was recognized with several major industry awards, including Casino Supplier of the Year and Aggregator of the Year. The company also celebrated its seventh consecutive year with a profit margin exceeding 50%, reinforcing its commitment to innovation and customer satisfaction.

Source:

“EveryMatrix Completes iGaming Content Launch with Caesars Entertainment”, realmoneyaction.casinowinning.net, April 10, 2025.