First Look Games Strengthens 1x2 Network Partnership

First Look Games, the renowned platform for game studios, operators and collaborations, has extended its partnership with 1×2 Network. The extended partnership sees First Look provide the famous developer with its white label client offering.

1×2 was the first developer to sign a partnership with First Look and to utilize its Library to assets and information about its full suite of games. That suite of games was then accessed by online gambling publishers and used to create exciting content.

Since their first collaboration, the gaming platform has developed its product, which now offers a fully brandable white-label client area. 1×2 Network will use this white-label client area to showcase games from its 1x2gaming and Iron Dog Studio subsidiaries to operators and s.

An Exciting Extension

Representatives from First Look, which recently teamed up with Fantasma, say that they are thrilled about extending the already fruitful partnership with 1×2.

Tom Galanis, Director for the brand said: “We are thrilled to have extended our already successful partnership with 1X2 Network and for the developer and its partners to take advantage of our sophisticated white-label client area.”

“As marketing costs continue to rise, online gambling publishers provide developers with a cost-effective platform to drive awareness among both players and operators and what better way to do that than via a branded client portal that is intuitive and easy to use,” he added.

Officials from 1×2, which recently debuted content on bgo, say that the partnership with First Look has already been fruitful and that the renewed deal is great for their in-house studios as well as existing and new third-party partners.

Kevin Reid, Chief Commercial Office at 1X2 Network, said: “We have worked with First Look Games from day one and have already reaped the benefits of using the FLG Library to showcase our games to publishers and operators.”

“The next logical step was to use the First Look Games white-label client area to make it even easier for operators and s so see the incredible titles that we and our developer partners have to offer. This is great for our in-house studios as well as existing and new third-party partners.”

Getting to Know 1×2

1×2 Network was built on the foundation of Football 1×2 Ltd that was founded in 2002. It is now a brand carrying the 1x2gaming group of companies. It is an independent software company with headquarters in the United Kingdom and the company has been a pioneer in gaming content since 2002.

The company has several third-party development partners and aggregates content from several third-party vendors via the 3rd party interface. The company is a leader in HTML5 development with a variety of sports games, table games and slots.

Source:

“First Look Games Strengthens Partnership with 1X2 Network”, 1x2network.com, May 7, 2020.