Flutter Entertainment and CasinoEngine Team Up

EveryMatrix’s CasinoEngine has entered into an agreement with Flutter Entertainment, formerly known as Paddy Power Betfair.

The deal will see CasinoEngine providing iGaming integration platform in several regulated markets such as Spain, Italy, Sweden and the United Kingdom.

Thanks to the new partnership, Flutter will gain access to a large selection of market-specific gaming suppliers, through a single integration.

The United Kingdom-listed gambling operator serves over six million enthusiastic players across the globe and operates a range of leading brands, including Paddy Power, Adjarabet.

A Unified Experience

Flutter chose CasinoEngine Direct solution due to its capacity to meet the strict set of requirements to deliver a unified experience for players across all vendors.

Jack Dinan, Commercial Product Manager at Paddy Power Betfair, comments: “We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”

Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, says: “Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window. CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for experience and responsible gaming.

“As such, our UI Communication Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way. This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”

More About the Brand

EveryMatrix delivers modular and API driven products. It is proud to offer the market leading one-stop ship casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sports data services, stand-alone payment processing services and a multi-brand management system.

The company has over 11 years of experience operating in regulated markets. Over 400 experts work at the company, in 6 offices across Europe and Asia. The main focus at the company is to deliver top-notch iGaming solutions that will meet the needs of their clients and that of the regulatory requirements of the markets their clients operate in.

The company is licensed by the MGA, the Danish Gambling Authority and the ONJN.

Source:

“Flutter Entertainment to enhance gaming portfolio in regulated markets with CasinoEngine”, realmoneyaction.casinowinning.net, December 17, 2019.