Gambling.com Group Secures $15.5 Million Growth Investment From Edison Partners

Gambling.com Group Plc announced that it has entered into an agreement with Edison Partners regarding a USD 15.5 million investment into the equity of Gambling.com.

Edison, a growth equity investment firm, is managing more than USD 1.4 billion in assets. It is based in New Jersey which is the epicenter for regulated online gambling in America.

This deal is considered one of the biggest deals between a US private equity fund and a performance marketing company that works with iGaming and sports betting. Gaming.com is probably one of the most awarded leaders in their branch of marketing, as far as global gaming industry goes with a particular focus on regulated European markets. The Group holds on to the expectation that the US market will grow in size, stepping up to the current European market in the years to come.

Charles Gillespie, Chief Executive of Gambling.com Group, says, “We have been thoroughly impressed by Edison Partners’ depth of expertise, breadth of knowledge and professional network. We greatly look forward to bringing on Edison as our teammate in our new American journey. Edison is the right partner at the right time, and I expect our collaboration to deliver powerful results. Their investment in the Group validates our thesis that we are the performance marketing and content platform best positioned to benefit from the expansion of regulated online gambling in the United States.”

This deal with Edison will help Gambling.com push their objectives forward, particularly in its home state of NFL is starting soon and 13 states can now accept legal sports bets and six more are on a good way to start taking bets in the coming months.

“We are thrilled to enter the online gaming market with our investment in Gambling.com Group.” said Chris Sugden, Managing Partner at Edison Partners. “The company will continue to monetize the large market opportunity in Europe while increasing investment in the U.S. Online gaming is expanding significantly as regulations are modified on a state-by-state basis.”

The Gambling.com Group has been able to execute a comprehensive plan and mange to become the leading performance marketing company within the regulated online gambling sector in the US even before the nullification of the Professional and Amateur Sports Protection Act (PASPA) back in May 2018.

“Attention to sports gambling in the U.S. is booming, and we are building out a robust content team, offering products to match that interest.” Gambling.com Group Director of North American Content Gerry Ahern said. “On Bookies.com we are providing a real-time lens for sports fans that educates, entertains and informs them as they explore legal wagering options. On Gambling.com we are keeping the audience up to date with industry news and the latest in legislation as more states come online and more fans are served.”

“With an exceptionally strong brand, robust content creation strategy, player-focused editorial point of view and proven marketing capabilities, Gambling.com Group is well positioned to become the leading provider of new customers to U.S.-based online sportsbook and iGaming operators.” said Gregg Michaelson, Partner at Edison Partners, who will become the member of the board of directors after the transaction is done.

Source:

“Gambling.com Group Secures USD 15.5 Million Growth Investment From Edison Partners”, George Miller, europeangaming.eu, September 5, 2019.