Gaming Innovation Group Signs a Deal with Mediacle

Gaming Innovation Group (GiG) has signed an agreement with Mediacle, a digital marketing agency specializing in iGaming, for localization and consultancy services in order to expand its reach in emerging markets.

Mediacle will help GiG place their products on new markets. The Malta-headquartered firm’s in-house casino and sports betting brands are already well established in the iGaming market and with help from experts at the agency, it will undoubtedly expand further.

The team at Mediacle has over four decades of experience working in the iGaming sector and is able to offer deep customization and localization services to operators and help them find success and profit in various markets. This newly signed agreement will Gaming Innovation Group and help in positioning it as a leader in new and fast-growing markets.

Officials at the agency say that they are thrilled to be working with an industry-leading company and that the company is emerging as one of the most successful digital media companies. Representatives at GiG are excited about the new deal and are looking forward to a successful collaboration.

Ross Parkhill, Director of Casino for GiG’s in-house B2C brands said: “We are pleased to have tied up with Mediacle and look forward to working with them to our marketing strategy and expansion into new markets. Mediacle will help our flagship brand Rizk provide a localized offering for our players, improving player acquisition and retention.”

Commenting on the agreement, Santosh Jain, the CEO of Mediacle said: “We are thrilled to have signed such a leading name as GiG and we are looking forward to working with its team. We have certainly emerged as one of the most successful digital media and IT solutions companies offering dynamic and cost-effective marketing solutions to highly renowned brands in the gambling industry. The agreement with GiG is a testament to our commitment, growth and deliverability.”

More about the Companies

The story starts in 2013 with 4 employees and one client. Only after two years, the company managed to acquire a global clientele. Now with a team of 60 employees, the clients keep coming in and getting more than just marketing service from the agency. Over time, the company grew into a full-service digital media and IT solutions company.

It offers Search Engine Optimization, Paid Search Marketing, Social Media management, Content Marketing, Design and Development, iOS Application Development, Windows Phone Application Development, Android Application Development, Software development, Whitelabel Software Service, Customer Database, SMS Gateway, Game Studio, HTML5 Games Development, Flash Games Development, Video Production, Motion Graphics and 3D Animation and Modelling.

On the other hand, GiG is a technology company operating in the iGaming industry. It offers cutting-edge, services and performance marketing through B2B solutions. Its team provides customers with technology, solutions and services to create an amazing experience for their respective s. The company is also in ownership of six customer facing brands that offer a gaming experience like no other in the form of casino games, sports betting and poker tables.

It holds licenses in Malta, the United Kingdom, New Jersey, and Sweden and are in talks with the Danish and Spanish regulators for acquiring licenses.

As far as casino services go, its in-house team of experts focuses on all aspects connected with game development and production, including game math, animations, music, sound effects and graphic design to help building games with a great UX.

Source:

“Gaming Innovation Group Signs an Agreement with Mediacle”, Niji Narayan, europeangaming.eu, July 29, 2019.