Gaming Innovation Group to integrate Enteractive’s Reactivation Platform

Enteractive has signed a major deal with Gaming Innovation Group (GiG) that will see the Group’s flagship brands Rizk, Guts and Kaboo integrate with Enteractive’s reactivation platform.

These brands will be able to benefit from the platform and enhance their reactivation performance through the addition of the (Re)Activation Cloud® plug-and-play service, driven by human interaction to boost the operator’s P&L by activating inactive players.

Activating inactive players is done by having personalized conversations on the brand’s behalf, beginning where the CRM processes end. Automated services lack in empathy and high awareness of human complexity, and the (Re)Activation Cloud® plug-and-play service makes up for the lack of these factors in the interaction.

Enteractive’s services will improve GiG brands’ player retention rates and enhance the focus and further work on responsible gaming that has been earlier communicated by the Group.

Adding Value for the Future

Representatives from GiG, which recently obtained content from Stakelogic, say that they’ve expanded this partnership to cover all brands and markets. They are confident that the partnership will add value well into the future.

Ross Parkhill, GiG, Director of B2C Casino, said: “We expanded our partnership with Enteractive’s reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future.”

Enteractive has also signed with a growing number of gaming brands, aside from GiG. It has signed partnerships with Kindred, Betsson, Casumo and Aspire Global. Its ability to re-engage with inactive players in a scalable and personal way is that attracts European gaming groups all over Europe.

Officials from Enteractive say that they are delighted that GIG has selected them to help with strengthening their focus on their great B2C brands and that they are looking forward in helping them achieve their goals.

Mikael Hansson, Enteractive Founder and CEO, said: “We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”

More About GiG

The brand is a technology company operating in the iGaming industry. It offers cutting edge Cloud-based services and Performance Marketing through B2B solutions. Its team provides customers with the technology, solutions and services to create an amazing experience for their respective s. The company is also in ownership of six customer-facing brands that offer a gaming experience like no other in the form of casino games, sports betting and poker tables.

The company holds licenses in Malta, the United Kingdom, New Jersey, and Sweden and are in talks with the Danish and Spanish regulators for acquiring licenses.

Source: 

“Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®”, George Miller, europeangaming.eu, February 11, 2020.